Aviary Platform - Kentico Integration and Automation

Common Integration Use Cases Between Aviary Platform and Kentico

1. Publish approved video and audio assets from Aviary to Kentico pages

Data flow: Aviary Platform ? Kentico

Media teams can store, tag, and approve rich media in Aviary, then automatically push finalized assets into Kentico for use on landing pages, product pages, campaign microsites, and blog posts. Kentico editors can insert the latest approved media without manually downloading and re-uploading files.

Business value: Speeds content publishing, reduces duplicate asset handling, and ensures only approved media is used on customer-facing properties.

2. Sync media metadata from Aviary to Kentico for better content search and governance

Data flow: Aviary Platform ? Kentico

Asset metadata such as title, description, campaign name, rights usage, language, and expiration date can be synchronized into Kentico so content teams can search and filter media more effectively. This helps editors quickly find the right asset and avoid using expired or restricted content.

Business value: Improves content governance, reduces compliance risk, and makes media discovery faster for distributed teams.

3. Trigger media review and approval workflows from Kentico content requests

Data flow: Kentico ? Aviary Platform

When a marketer creates a new campaign or content brief in Kentico, the integration can create a corresponding media request in Aviary for the video or audio team. Aviary can then manage review, versioning, and approval before the asset is returned to Kentico for publishing.

Business value: Aligns content production with campaign timelines, reduces email-based handoffs, and creates a more controlled approval process.

4. Automatically update Kentico pages when a new media version is approved in Aviary

Data flow: Aviary Platform ? Kentico

When a video or audio file is replaced or updated in Aviary, Kentico can be notified to refresh embedded media on relevant pages. This is useful for product demos, event recordings, podcast episodes, or localized campaign assets that change over time.

Business value: Prevents outdated media from remaining live, reduces manual maintenance, and keeps digital experiences current.

5. Use Kentico campaign context to organize media assets in Aviary

Data flow: Kentico ? Aviary Platform

Campaign names, audience segments, page categories, and publication dates from Kentico can be sent to Aviary to automatically classify incoming media assets. This gives media teams better context for organizing files by business initiative rather than only by file type or upload date.

Business value: Improves asset organization, supports faster reuse across campaigns, and strengthens alignment between marketing and media production teams.

6. Localize and distribute media assets across regional Kentico sites

Data flow: Bi-directional

Global media assets can be managed centrally in Aviary, while Kentico can receive region-specific versions, captions, or language variants for different websites. Regional teams can request localized edits through Kentico, and approved versions can be pushed back into Aviary for reuse across markets.

Business value: Supports multilingual publishing, reduces content duplication, and enables consistent brand execution across regions.

7. Track media usage in Kentico and feed performance context back to Aviary

Data flow: Kentico ? Aviary Platform

Kentico can send usage data such as page placement, campaign association, and publication status back to Aviary so media teams know where assets are being used. This helps identify high-performing videos and audio files, as well as assets that are underused or nearing expiration.

Business value: Improves content planning, supports asset lifecycle management, and helps teams prioritize future production based on actual usage.

8. Coordinate asset expiration and content takedown across both platforms

Data flow: Bi-directional

When media rights expire in Aviary, the integration can notify Kentico to remove or replace the asset on live pages. Likewise, if a campaign is retired in Kentico, Aviary can flag related media for archival or review. This creates a controlled process for managing time-sensitive content.

Business value: Reduces legal and compliance exposure, prevents outdated content from remaining public, and improves operational control over digital assets.