Axiell - Kentico Integration and Automation

Common Integration Use Cases Between Axiell and Kentico

1. Publish collection records and exhibition content to public websites

Data flow: Axiell ? Kentico

Museums, libraries, and archives can push approved collection metadata, object descriptions, exhibition details, and related media from Axiell into Kentico to power public-facing pages. This allows content teams to publish searchable, curated collection stories on the website without manually rekeying records.

• Reduces duplicate content entry across teams
• Improves consistency between internal records and public content
• Speeds up launch of exhibitions, digital galleries, and collection highlights

2. Sync digital assets and rights information for web publishing

Data flow: Axiell ? Kentico

When Axiell stores object images, scans, audio, or video with preservation and rights metadata, Kentico can retrieve approved assets for use in website pages, campaign landing pages, and online exhibits. Updates to usage rights, captions, or asset status can be synchronized back to keep published content compliant.

• Ensures only approved assets are published
• Supports rights-aware content governance
• Improves speed and accuracy of media publishing

3. Create personalized content journeys based on collection interests

Data flow: Kentico ? Axiell and Axiell ? Kentico

Kentico can capture visitor behavior such as viewed themes, favorite collections, or downloaded resources and use that data to personalize future content recommendations. Axiell can provide structured collection categories, subject tags, and object relationships that help Kentico deliver relevant content by audience interest.

• Improves visitor engagement and session depth
• Supports tailored recommendations for exhibitions and articles
• Helps marketing teams segment audiences by cultural interest

4. Automate exhibition and event promotion from collection data

Data flow: Axiell ? Kentico

When curators create or update exhibition records in Axiell, Kentico can automatically generate or refresh event pages, promotional banners, and campaign content. This is useful for temporary exhibitions, special collections, lectures, and public programs where timing and accuracy are critical.

• Shortens time from curation to promotion
• Reduces manual coordination between curatorial and web teams
• Keeps event details aligned across channels

5. Maintain a single source of truth for object metadata on public channels

Data flow: Axiell ? Kentico

Axiell can act as the authoritative source for object titles, creators, dates, provenance, taxonomy, and preservation notes, while Kentico consumes only the fields needed for public display. This prevents inconsistent descriptions across the website, campaign pages, and digital exhibits.

• Improves data governance and editorial control
• Reduces risk of outdated or conflicting information
• Supports scalable publishing across multiple web properties

6. Enable donation, membership, or ticketing campaigns tied to collections

Data flow: Axiell ? Kentico

Kentico can use collection themes, featured objects, and exhibition narratives from Axiell to build targeted fundraising, membership, or ticketing campaigns. For example, a rare artifact or archival milestone can be highlighted on a landing page to drive donations or event registrations.

• Connects mission content to revenue-generating campaigns
• Improves conversion through relevant storytelling
• Supports faster campaign creation with approved source content

7. Support editorial workflows for digitization and content review

Data flow: Bi-directional

As new items are digitized or cataloged in Axiell, Kentico editorial teams can receive notifications or draft content feeds for review and publication. Editors can then enrich the public narrative in Kentico and send publication status or content approval updates back to Axiell for tracking.

• Improves collaboration between collections and web teams
• Creates a controlled review and approval process
• Helps institutions publish digitized content faster

8. Align audience analytics with collection and content strategy

Data flow: Kentico ? Axiell

Kentico analytics can provide insight into which collection topics, object pages, and digital exhibits attract the most traffic, engagement, and conversions. These insights can be shared with Axiell users to inform digitization priorities, metadata enrichment, and future exhibition planning.

• Helps prioritize high-interest collections for digitization
• Supports data-driven content and exhibition planning
• Improves alignment between public demand and collection strategy