BigCommerce - Kentico Integration and Automation

Common Integration Use Cases Between BigCommerce and Kentico

1. Kentico-managed content published to BigCommerce storefronts

Data flow: Kentico ? BigCommerce

Marketing and content teams can create and manage landing page copy, banners, category descriptions, and promotional messaging in Kentico, then publish approved content to BigCommerce storefront pages. This keeps commerce content aligned with campaign calendars while reducing manual updates by eCommerce teams.

Business value: Faster campaign launches, consistent brand messaging, and less dependence on developers for content updates.

2. Product catalog enrichment from BigCommerce into Kentico

Data flow: BigCommerce ? Kentico

Core product data such as SKU, price, availability, attributes, and variants can flow from BigCommerce into Kentico so content teams can build product-focused experiences, editorial pages, and guided selling content using accurate commerce data. This is especially useful for content-led product discovery and campaign microsites.

Business value: Better product storytelling, fewer data mismatches, and improved customer experience across content and commerce pages.

3. Personalized merchandising using customer and behavioral data

Data flow: Bi-directional

Kentico can capture visitor behavior, campaign engagement, and content interactions, then pass audience insights to BigCommerce to support personalized product recommendations, targeted promotions, or segmented storefront experiences. BigCommerce order and purchase data can also be sent back to Kentico to refine audience profiles and campaign targeting.

Business value: Higher conversion rates, more relevant offers, and stronger repeat purchase performance.

4. Unified promotion and campaign execution

Data flow: Kentico ? BigCommerce, BigCommerce ? Kentico

Marketing teams can manage campaign assets, promotional copy, and landing pages in Kentico while pushing approved promotion details such as discount messaging, featured products, and campaign start and end dates into BigCommerce. BigCommerce can return promotion performance and order results to Kentico for reporting and optimization.

Business value: Coordinated campaign execution across web content and storefront merchandising, with better visibility into campaign effectiveness.

5. Content-driven category and navigation management

Data flow: Kentico ? BigCommerce

Kentico can serve as the system for managing editorial category pages, buying guides, and navigation content that supports product discovery in BigCommerce. This allows merchandising and content teams to control how product categories are presented without changing commerce logic.

Business value: Improved site usability, stronger SEO performance, and more flexible category storytelling.

6. Customer account and post-purchase content experiences

Data flow: BigCommerce ? Kentico

Order history, purchase status, and customer account data from BigCommerce can be used in Kentico to deliver personalized post-purchase content such as setup guides, replenishment reminders, warranty information, and loyalty messaging. This supports a more complete customer journey beyond the checkout flow.

Business value: Better retention, reduced support inquiries, and more relevant customer communications.

7. Multi-team governance for product and content updates

Data flow: Bi-directional

Product teams can maintain commerce data in BigCommerce while content teams manage supporting assets and page content in Kentico. Integration can synchronize approval statuses, publish dates, and content references so both teams work from a coordinated release process for launches, seasonal updates, and product changes.

Business value: Fewer launch delays, clearer ownership between teams, and reduced risk of publishing incomplete or inconsistent information.

8. SEO and structured content alignment for product pages

Data flow: Kentico ? BigCommerce

Kentico can provide optimized metadata, editorial copy, schema-friendly content, and internal linking structures for product and category pages in BigCommerce. This helps commerce teams improve search visibility while keeping content strategy centralized in the DXP.

Business value: Stronger organic traffic, improved page relevance, and more efficient SEO governance across the digital experience.