Brandfolder - Kentico Integration and Automation

Common Integration Use Cases Between Brandfolder and Kentico

1. Publish approved brand assets from Brandfolder into Kentico pages and campaigns

Data flow: Brandfolder ? Kentico

Marketing teams can store approved logos, product images, banners, and campaign visuals in Brandfolder, then push selected assets into Kentico for use in web pages, landing pages, and campaign content. This ensures only current, approved brand materials are available to content editors.

Business value: Reduces brand inconsistency, eliminates manual file handling, and speeds up campaign publishing.

2. Sync asset metadata from Brandfolder to improve content search and reuse in Kentico

Data flow: Brandfolder ? Kentico

Asset metadata such as campaign name, product line, usage rights, region, and expiration date can be synchronized into Kentico. Editors can then filter and select the right assets faster when building pages or campaign experiences.

Business value: Improves discoverability, reduces duplicate asset requests, and helps teams avoid using expired or restricted content.

3. Update Kentico content references when Brandfolder assets are revised

Data flow: Brandfolder ? Kentico

When a creative asset is replaced or updated in Brandfolder, Kentico can automatically reference the latest approved version across relevant website pages and campaign modules. This is especially useful for product imagery, seasonal banners, and promotional graphics.

Business value: Prevents outdated visuals from remaining live on customer-facing properties and reduces manual content maintenance.

4. Manage localized and regional asset delivery for multi-market websites

Data flow: Bi-directional

Brandfolder can store region-specific or language-specific assets, while Kentico can pass market or locale requirements back to Brandfolder to retrieve the correct version. This supports global website operations where different markets need different imagery, legal disclaimers, or campaign creative.

Business value: Supports localization at scale, reduces regional content errors, and improves governance across distributed marketing teams.

5. Connect campaign workflows between content teams in Kentico and creative teams in Brandfolder

Data flow: Kentico ? Brandfolder

When a new campaign is planned in Kentico, related creative requests or content briefs can trigger asset creation or review workflows in Brandfolder. This helps align website publishing timelines with creative production and approval cycles.

Business value: Improves coordination between web, marketing, and design teams and shortens campaign launch cycles.

6. Enforce asset usage rights and expiration rules on Kentico content

Data flow: Brandfolder ? Kentico

Brandfolder can provide rights management data, including expiration dates, approved channels, and usage restrictions, to Kentico. Kentico can use this information to prevent editors from placing restricted assets on public pages after their approved usage window.

Business value: Reduces legal and compliance risk while improving control over digital content governance.

7. Reuse product and promotional assets across Kentico eCommerce experiences

Data flow: Brandfolder ? Kentico

For eCommerce pages in Kentico, Brandfolder can supply product lifestyle images, promotional graphics, and seasonal campaign assets directly into product detail pages, category pages, and landing pages. This keeps commerce content aligned with brand standards and current promotions.

Business value: Accelerates merchandising updates, improves visual consistency, and supports higher-quality customer experiences.

8. Track asset performance by linking Kentico campaign usage back to Brandfolder

Data flow: Kentico ? Brandfolder

Kentico can send usage data such as page placement, campaign association, or content status back to Brandfolder so marketing teams can understand where assets are being used. This helps identify high-performing creative and retire underused assets.

Business value: Improves asset governance, supports content optimization decisions, and gives marketing teams better visibility into asset reuse.