Brightcove - Kentico Integration and Automation

Common Integration Use Cases Between Brightcove and Kentico

1. Embed and Manage Video Content in Kentico Web Experiences

Data flow: Brightcove ? Kentico

Marketing and web teams can embed Brightcove-hosted videos directly into Kentico-managed pages, landing pages, and campaign microsites without manually handling video files. Kentico editors can place approved video assets into content templates while Brightcove handles streaming, playback quality, and delivery.

• Centralizes video hosting and reduces load on Kentico infrastructure
• Speeds up page publishing for campaigns, product launches, and corporate communications
• Ensures consistent playback across desktop, mobile, and connected devices

2. Personalized Video Delivery Based on Kentico Customer Segments

Data flow: Kentico ? Brightcove

Kentico customer profiles, behavioral segments, and campaign attributes can be used to determine which Brightcove videos are shown to each visitor. For example, returning customers can see product education videos, while prospects see introductory brand content.

• Improves relevance of video content across the customer journey
• Supports targeted campaigns by audience, geography, or lifecycle stage
• Increases engagement and conversion rates on content-rich pages

3. Video-Driven Landing Pages for Product Marketing and Lead Generation

Data flow: Bi-directional

Brightcove analytics can feed Kentico campaign reporting to show which videos drive the most engagement, while Kentico can pass campaign context into Brightcove to track performance by landing page, audience, or offer. This is useful for product launches, webinars, and demand generation campaigns.

• Connects video engagement to campaign outcomes
• Helps marketing teams optimize page layout, messaging, and calls to action
• Provides a clearer view of content performance across channels

4. Automated Content Publishing for News, Events, and Announcements

Data flow: Brightcove ? Kentico

When a new video is published in Brightcove, Kentico can automatically surface it on relevant pages such as newsrooms, event hubs, or investor relations sections. This reduces manual content updates and ensures the latest video is always available on the website.

• Improves speed to publish for time-sensitive communications
• Reduces duplicate content management across teams
• Supports editorial workflows for media, corporate, and event content

5. Video Analytics Embedded in Kentico Campaign Reporting

Data flow: Brightcove ? Kentico

Brightcove viewer analytics such as play rate, watch time, completion rate, and drop-off points can be integrated into Kentico dashboards or campaign reports. Marketing and content teams can compare video performance against page visits, form submissions, and conversions.

• Gives teams a single view of content and campaign effectiveness
• Helps identify which videos support lead generation or customer education
• Enables better decisions on content length, placement, and messaging

6. Support for Customer Education and Self-Service Content

Data flow: Brightcove ? Kentico

Organizations can use Brightcove to host training videos, product tutorials, and onboarding content, then publish them within Kentico knowledge centers, support portals, or customer resource hubs. Kentico manages the surrounding content structure, navigation, and personalization.

• Improves customer self-service and reduces support demand
• Creates a consistent experience across help content and video assets
• Makes it easier to organize content by product, topic, or customer segment

7. Governance and Approval Workflow for Branded Video Experiences

Data flow: Bi-directional

Content teams can use Kentico approval workflows to control when video pages go live, while Brightcove ensures only approved video assets are available for publishing. This is valuable for regulated industries, global brands, and organizations with strict review processes.

• Reduces risk of publishing unapproved or outdated video content
• Aligns web publishing with brand, legal, and compliance review steps
• Improves coordination between content, marketing, and media teams

8. eCommerce Product Pages with Video Content

Data flow: Brightcove ? Kentico

Kentico eCommerce teams can add Brightcove product demos, how-to videos, and comparison videos to product detail pages and category pages. This helps shoppers understand product value faster and can improve conversion rates.

• Enhances product storytelling and buyer confidence
• Supports richer product pages without slowing down site performance
• Helps merchandising teams test which videos improve sales outcomes