Brightcove - OpenText Core Experience Insights Integration and Automation

Common Integration Use Cases Between Brightcove and OpenText Core Experience Insights

1. Measure Video Engagement Across Digital Properties

Data flow: Brightcove ? OpenText Core Experience Insights

Track how employees, customers, or learners interact with Brightcove-hosted videos embedded in websites, portals, or applications. Brightcove viewing events such as play, pause, completion, drop-off point, and rewatch behavior can be sent into OpenText Core Experience Insights to measure engagement by audience segment, page, campaign, or business unit.

Business value: Teams can identify which videos drive the most attention, where viewers lose interest, and which content formats improve adoption or conversion. This supports better content planning, stronger digital experience design, and more effective communication programs.

• Marketing can compare video performance across campaigns
• Internal communications can measure employee message consumption
• Training teams can identify modules with low completion rates

2. Optimize Video Placement and Page Experience

Data flow: Brightcove ? OpenText Core Experience Insights

When Brightcove videos are embedded in product pages, knowledge bases, onboarding flows, or landing pages, OpenText Core Experience Insights can correlate video interaction data with page-level behavior such as scroll depth, time on page, and exit rates. This helps teams understand whether the video improves or disrupts the overall experience.

Business value: Digital teams can refine page layouts, adjust video length, and reposition content to improve engagement and reduce abandonment. This is especially useful for customer support portals, product education pages, and campaign landing pages.

• UX teams can test whether autoplay or manual play performs better
• Web teams can identify pages where video increases dwell time
• Content owners can shorten or restructure videos that cause drop-off

3. Improve Enterprise Learning and Training Programs

Data flow: Brightcove ? OpenText Core Experience Insights

Organizations using Brightcove for onboarding, compliance, or role-based training can send learner interaction data into OpenText Core Experience Insights to monitor adoption and completion trends across departments, regions, or job functions. This provides a clearer view of how employees consume training content and where additional support is needed.

Business value: L and D and HR teams can identify underperforming training assets, measure content effectiveness, and target follow-up communications to groups with low engagement. This improves training completion rates and reduces operational risk.

• Track completion by business unit or geography
• Identify videos that require shorter segments or better sequencing
• Support continuous improvement of onboarding journeys

4. Analyze Customer Education Content Effectiveness

Data flow: Brightcove ? OpenText Core Experience Insights

Customer success and support teams can use Brightcove to deliver product tutorials, how-to videos, and release explainers, while OpenText Core Experience Insights measures how customers engage with those assets across support portals and self-service experiences. This helps determine whether customers are finding and using the right content at the right time.

Business value: Better visibility into customer education usage can reduce support tickets, improve product adoption, and highlight content gaps. Teams can prioritize updates to videos that are frequently abandoned or rarely viewed.

• Support leaders can correlate video usage with ticket deflection
• Product teams can see which features need more educational content
• Customer success teams can target accounts with low learning engagement

5. Support Content Governance and Lifecycle Decisions

Data flow: Brightcove ? OpenText Core Experience Insights

Brightcove analytics can be combined with OpenText Core Experience Insights to determine which videos remain relevant, which are underused, and which should be refreshed or retired. This is valuable for large content libraries where outdated or low-value assets create maintenance overhead.

Business value: Content operations teams can make data-driven decisions about repurposing, archiving, or promoting assets. This reduces storage and governance burden while improving the quality of the video library.

• Identify stale videos with declining engagement
• Prioritize updates for high-value but low-performing content
• Standardize review cycles based on actual usage

6. Measure Campaign and Event Content Impact

Data flow: Brightcove ? OpenText Core Experience Insights

For webinars, product launches, executive messages, and live events delivered through Brightcove, OpenText Core Experience Insights can consolidate engagement data with broader digital campaign metrics. This gives marketing and communications teams a more complete view of how audiences interact with event content before, during, and after the broadcast.

Business value: Teams can assess which events drive the most sustained engagement, which follow-up assets are effective, and how video contributes to campaign outcomes. This improves event planning and post-event nurturing.

• Compare live attendance with replay consumption
• Identify audience segments with the highest engagement
• Optimize follow-up content based on viewing behavior

7. Create Cross-Team Experience Dashboards

Data flow: Bi-directional

Brightcove engagement data and OpenText Core Experience Insights metrics can be combined into shared dashboards for marketing, communications, training, product, and support teams. This creates a common view of content performance across channels and use cases, enabling faster collaboration and more consistent decision-making.

Business value: Shared reporting reduces manual analysis, aligns teams around the same performance indicators, and supports continuous improvement initiatives. Leaders can compare video engagement against broader digital experience outcomes in one place.

• Executive dashboards for content performance and adoption
• Operational dashboards for page-level and asset-level optimization
• Shared KPIs across customer, employee, and partner experiences