Brightcove - Wrike Integration and Automation

Common Integration Use Cases Between Brightcove and Wrike

1. Video Production Request Intake and Project Creation

Data flow: Wrike to Brightcove

Marketing, communications, or media teams can use Wrike request forms to capture new video needs such as product demos, executive messages, training videos, or event recordings. When a request is approved in Wrike, an automated workflow can create a corresponding Brightcove project or content record for the production team to manage assets, metadata, and publishing requirements.

• Standardizes video intake across departments
• Reduces manual handoffs between requestors and video teams
• Improves visibility into production status and deadlines

2. Creative Review and Approval for Video Assets

Data flow: Brightcove to Wrike

Video drafts, trailers, and final cuts stored in Brightcove can be pushed into Wrike for structured review and approval. Stakeholders can comment on specific versions, assign tasks for revisions, and approve content before publication. This is especially useful for regulated industries, brand teams, and agencies managing multiple reviewers.

• Centralizes feedback and approval tracking
• Reduces version confusion during review cycles
• Speeds up signoff for publish-ready content

3. Publishing Workflow Coordination for Campaign Launches

Data flow: Bi-directional

Wrike can manage the broader campaign plan while Brightcove handles video publishing. When a campaign milestone is reached in Wrike, the integration can trigger video upload, metadata completion, and scheduled publishing in Brightcove. Publishing confirmation and live URLs can then be written back to Wrike so campaign managers can track launch readiness in one place.

• Aligns video release timing with campaign schedules
• Improves coordination between creative, marketing, and web teams
• Provides a single view of launch dependencies

4. Live Event Production and Run of Show Management

Data flow: Wrike to Brightcove

For webinars, product launches, town halls, or virtual conferences, Wrike can be used to manage the event run of show, speaker tasks, promotional deliverables, and technical checklists. Brightcove can host the live stream, while event status updates, rehearsal tasks, and post-event follow-ups remain tracked in Wrike.

• Improves coordination across event production teams
• Supports clear ownership of pre-event and post-event tasks
• Helps reduce missed dependencies before a live broadcast

5. Post Production Asset Delivery and Distribution Tracking

Data flow: Brightcove to Wrike

Once a video is finalized in Brightcove, the integration can create a Wrike task for downstream distribution activities such as website updates, social promotion, email campaign insertion, or regional localization. Wrike can track each distribution task, assign owners, and confirm completion after the video is published across channels.

• Extends video production into downstream marketing execution
• Ensures distribution tasks are not overlooked
• Creates accountability across channel owners and regional teams

6. Analytics-Driven Content Optimization Workflows

Data flow: Brightcove to Wrike

Brightcove engagement metrics such as views, completion rates, and drop-off points can be sent into Wrike as reporting inputs or follow-up tasks. Content teams can use this data to prioritize edits, create new versions, or plan follow-on content based on performance. This is valuable for marketing teams optimizing campaign videos and media teams refining audience engagement.

• Connects performance data to actionable work items
• Supports continuous improvement of video content
• Helps teams prioritize updates based on audience behavior

7. Localization and Regional Video Adaptation

Data flow: Bi-directional

Global organizations can manage localization requests in Wrike for subtitles, voiceovers, legal review, and regional edits, while Brightcove stores the localized video versions and metadata. Wrike tracks each market?s approval process and delivery date, and Brightcove publishes the correct version to the appropriate audience or channel.

• Supports multi-market content operations
• Improves control over language and compliance requirements
• Reduces delays in regional content rollout

8. Executive Communications and Internal Video Programs

Data flow: Wrike to Brightcove

Corporate communications teams can manage executive video programs in Wrike, including scripting, approvals, scheduling, and stakeholder coordination. Brightcove can then host and distribute the final videos to employee portals, intranets, or secure audience segments. Wrike remains the system of record for tasks, deadlines, and approvals.

• Improves governance for sensitive internal communications
• Streamlines coordination between communications, legal, and leadership teams
• Ensures timely delivery of company-wide messages