Bynder - Kentico Integration and Automation

Common Integration Use Cases Between Bynder and Kentico

1. Centralized brand asset delivery to Kentico page builders

Data flow: Bynder ? Kentico

Marketing teams store approved logos, campaign images, videos, and documents in Bynder, then surface those assets directly inside Kentico?s CMS for website editors and regional marketers. This ensures content teams always use the latest approved brand materials without downloading, re-uploading, or manually checking versions.

• Reduces duplicate asset storage across web properties
• Improves brand consistency across landing pages and microsites
• Speeds up page creation for marketing and web teams

2. Automated image and video renditions for web publishing

Data flow: Bynder ? Kentico

Bynder?s dynamic asset transformation can generate the correct sizes and formats for Kentico web pages, banners, product pages, and campaign modules. When a content editor selects an asset in Kentico, the integration can automatically deliver the right rendition for desktop, mobile, or social-style placements on the site.

• Eliminates manual resizing and reformatting
• Improves page load performance with optimized media
• Supports responsive content delivery across devices and channels

3. Campaign content synchronization between DAM and website campaigns

Data flow: Bi-directional

Campaign teams can organize assets in Bynder by campaign and push approved creative into Kentico campaign pages, while Kentico campaign metadata such as page names, launch dates, or regional variants can be reflected back into Bynder for better asset governance. This creates a shared operational view of campaign content across marketing and web teams.

• Aligns campaign assets with live web experiences
• Improves visibility into which assets support which campaigns
• Helps regional teams localize content without losing governance

4. Controlled asset access for distributed content teams and agencies

Data flow: Bynder ? Kentico

Organizations with multiple business units, agencies, or franchise locations can use Bynder as the approved source of truth and expose only selected assets to Kentico editors through controlled permissions. This allows local teams to build pages in Kentico using approved content while preventing use of outdated or non-compliant materials.

• Supports decentralized publishing with centralized control
• Reduces brand and legal risk from unauthorized asset use
• Improves collaboration with external agencies and local marketers

5. Product and promotional content enrichment for eCommerce pages

Data flow: Bynder ? Kentico

For Kentico eCommerce sites, Bynder can supply product lifestyle images, promotional banners, instruction sheets, and campaign videos to enrich product detail pages and category landing pages. This is especially valuable for consumer brands that need consistent merchandising content across multiple markets.

• Improves product page quality and conversion potential
• Ensures promotional assets are current and approved
• Reduces manual coordination between merchandising and creative teams

6. Asset usage analytics to improve content performance

Data flow: Kentico ? Bynder

Kentico can provide page and campaign performance signals such as asset placement, page views, and engagement metrics back to Bynder. Marketing teams can then identify which assets drive stronger web performance and retire underperforming creative faster.

• Connects asset usage with digital experience outcomes
• Supports better creative investment decisions
• Helps teams prioritize high-performing content variants

7. Faster localization of web content for multi-market websites

Data flow: Bi-directional

Global organizations can manage master assets in Bynder and distribute localized versions to Kentico sites by market, language, or region. Kentico editors can assemble localized pages using approved regional assets, while Bynder maintains governance over master files, translations, and rights-managed content.

• Accelerates international site launches
• Maintains consistency across local markets
• Reduces rework for translation and regional content teams

8. Governance for rights-managed and time-sensitive content

Data flow: Bynder ? Kentico

Bynder can enforce usage rights, expiration dates, and approval status before assets are published in Kentico. This is useful for seasonal campaigns, licensed imagery, and regulated industries where content must be removed or replaced when rights expire.

• Prevents publishing expired or non-compliant assets
• Supports legal and brand governance requirements
• Reduces manual review effort for web operations teams