CELUM - Kentico Integration and Automation

Common Integration Use Cases Between CELUM and Kentico

1. Centralized brand asset delivery from CELUM to Kentico

Marketing teams store approved images, videos, banners, and documents in CELUM and publish them directly into Kentico pages, landing pages, and campaign modules. This ensures web teams always use the latest approved assets without manual downloads, reuploads, or version confusion.

• Direction: CELUM to Kentico
• Business value: Faster web publishing, stronger brand consistency, fewer asset errors
• Typical users: Digital marketing, web content managers, brand teams

2. Automated asset approval and publishing workflow

Creative teams can complete review and approval in CELUM, then push only finalized assets to Kentico for campaign execution. This reduces the risk of unapproved content going live and creates a controlled handoff between creative production and digital publishing.

• Direction: CELUM to Kentico
• Business value: Better governance, reduced compliance risk, smoother cross-team handoff
• Typical users: Creative operations, legal review, web publishing teams

3. Dynamic content updates for campaign landing pages

When campaign assets are updated in CELUM, the corresponding media in Kentico can be refreshed automatically across landing pages and microsites. This is useful for seasonal promotions, product launches, and localized campaigns where content changes frequently and must stay synchronized.

• Direction: CELUM to Kentico
• Business value: Less manual maintenance, faster campaign changes, consistent customer experience
• Typical users: Campaign managers, digital marketers, regional web teams

4. Localization and regional content distribution

CELUM can serve as the master repository for global brand assets, while Kentico consumes region-specific versions for local websites. Local teams can receive approved translated images, documents, and videos that match market requirements without recreating content from scratch.

• Direction: Bi-directional or CELUM to Kentico
• Business value: Efficient localization, improved global governance, reduced duplication of effort
• Typical users: International marketing teams, local market managers, translation vendors

5. Product content enrichment for commerce and editorial pages

For product launches and promotional pages, CELUM can provide rich media such as lifestyle imagery, spec sheets, and demo videos to Kentico. Kentico then uses these assets to build product detail pages, campaign content, and eCommerce experiences that are more engaging and conversion focused.

• Direction: CELUM to Kentico
• Business value: Better product presentation, higher conversion potential, faster page creation
• Typical users: eCommerce teams, product marketers, content editors

6. Asset usage feedback from Kentico to CELUM

Kentico can send usage data back to CELUM, such as which assets are placed on high-traffic pages, which campaigns use them, and when content is retired. This helps content owners in CELUM understand asset performance and make better decisions about reuse, archiving, and future production.

• Direction: Kentico to CELUM
• Business value: Improved asset governance, better content lifecycle management, more informed creative planning
• Typical users: DAM administrators, marketing operations, analytics teams

7. Shared governance for expired or rights-restricted assets

CELUM can manage usage rights and expiration dates for digital assets, then notify Kentico when an asset should be removed or replaced on live pages. This prevents legal exposure and ensures websites do not display outdated or noncompliant content.

• Direction: CELUM to Kentico
• Business value: Reduced compliance risk, automated content retirement, stronger rights management
• Typical users: Legal teams, DAM administrators, web governance teams

8. Campaign content synchronization across teams

Marketing teams can plan campaign assets in CELUM and distribute approved content packages to Kentico for website execution. This creates a single operational flow from creative production to digital experience delivery, helping teams launch campaigns faster and with fewer handoffs.

• Direction: Bi-directional
• Business value: Shorter campaign cycles, better collaboration, fewer content silos
• Typical users: Campaign planners, creative teams, web publishers, regional marketers