Cloudinary - OpenText InfoArchive Integration and Automation

Common Integration Use Cases Between Cloudinary and OpenText InfoArchive

1. Archiving approved media assets from Cloudinary into InfoArchive

Data flow: Cloudinary to OpenText InfoArchive

When marketing, product, or content teams finalize images and videos for long-term retention, Cloudinary can automatically send the approved original asset, key renditions, and associated metadata to OpenText InfoArchive. This creates a compliant archive of the media used in campaigns, product launches, and customer communications.

• Preserves the final approved version for audit and legal review
• Reduces storage pressure in active media libraries
• Supports retention policies for regulated industries

2. Retaining legacy digital media after decommissioning older content systems

Data flow: Legacy system or Cloudinary to OpenText InfoArchive

Organizations retiring older digital asset repositories can migrate historical images and videos into OpenText InfoArchive while using Cloudinary for current media operations. Cloudinary can continue handling active content, while InfoArchive stores legacy assets, metadata, and access history for long-term retention and retrieval.

• Enables system decommissioning without losing media records
• Maintains access to historical assets for audits and customer inquiries
• Reduces maintenance cost for obsolete platforms

3. Archiving campaign variants and final renditions for compliance

Data flow: Cloudinary to OpenText InfoArchive

Marketing teams often generate many media variations for channels, devices, and regions. Cloudinary can produce and deliver these variants, then archive the final approved renditions in OpenText InfoArchive along with campaign identifiers, approval dates, and usage context. This is useful for regulated promotions and brand governance.

• Creates a defensible record of what was published
• Supports brand and regulatory audits
• Improves traceability across marketing operations

4. Preserving user-generated media submitted through digital experiences

Data flow: Cloudinary to OpenText InfoArchive

For portals, mobile apps, or customer service workflows that accept user-uploaded images and videos, Cloudinary can manage upload, transformation, and delivery while OpenText InfoArchive stores the original submission and related metadata for retention or dispute resolution. This is valuable for claims, onboarding, and case management processes.

• Retains original evidence in a compliant archive
• Supports investigations and customer disputes
• Separates operational media delivery from long-term retention

5. Archiving media associated with regulated documents and records

Data flow: Bi-directional, coordinated by business process

In industries such as healthcare, insurance, and financial services, images and videos may be attached to records, forms, or case files. Cloudinary can optimize and deliver the media in active workflows, while OpenText InfoArchive stores the record package, including the media and its metadata, for retention and legal hold requirements.

• Ensures media remains linked to the business record
• Supports retention schedules and disposition controls
• Improves compliance across document and media workflows

6. Providing archived media access for customer service and legal teams

Data flow: OpenText InfoArchive to Cloudinary or direct retrieval from InfoArchive

Customer service, legal, and compliance teams may need to review historical images or videos without restoring them to production systems. OpenText InfoArchive can serve as the system of record, while Cloudinary can be used to generate secure, temporary renditions for internal review portals when needed.

• Minimizes exposure of archived content
• Speeds up retrieval for internal stakeholders
• Reduces the need to rehydrate legacy repositories

7. Managing retention and disposition of expired media assets

Data flow: Cloudinary to OpenText InfoArchive, then disposition managed in InfoArchive

Cloudinary can identify media assets that are no longer active on websites, apps, or campaigns and pass them to OpenText InfoArchive for retention classification. InfoArchive then applies retention rules, legal holds, and disposition schedules based on business policy and regulatory requirements.

• Automates lifecycle management for media assets
• Reduces unnecessary cloud storage costs
• Improves governance over expired content

8. Supporting audit-ready evidence for content approvals and publishing

Data flow: Cloudinary to OpenText InfoArchive

Cloudinary can capture the final published asset, transformation parameters, timestamps, and approval metadata, then archive that evidence in OpenText InfoArchive. This gives compliance, audit, and legal teams a reliable record of what was published, when it was published, and which version was used.

• Strengthens audit trails for digital publishing
• Helps prove content integrity and approval status
• Supports governance in highly regulated environments