Consonance - Kentico Integration and Automation

Common Integration Use Cases Between Consonance and Kentico

1. Automated Title and Metadata Publishing to Marketing Websites

Data flow: Consonance ? Kentico

When a book title reaches a defined publishing milestone in Consonance, key metadata such as title, subtitle, author, ISBN, publication date, format, series, and category can be pushed into Kentico to create or update product and campaign pages automatically.

• Reduces manual rekeying of title information across teams
• Ensures website content matches the latest approved publishing data
• Speeds up launch readiness for new releases and backlist updates

2. Cover Art and Marketing Asset Synchronization

Data flow: Consonance ? Kentico

Consonance can pass approved cover images, author photos, jacket copy, and promotional assets from connected DAM workflows into Kentico so marketing teams always publish the correct version of each asset on campaign pages, landing pages, and retailer-facing content.

• Prevents outdated or unapproved assets from being published
• Improves consistency across web, email, and campaign channels
• Supports faster launch of seasonal and promotional content

3. Rights and Availability Controls for Regional Content

Data flow: Consonance ? Kentico

Rights and territory data maintained in Consonance can be used to control what content Kentico displays by region, language, or market. For example, a title page can show only formats and editions that are cleared for a specific geography.

• Reduces compliance risk from publishing restricted content
• Improves customer experience by showing only available editions
• Supports localized publishing strategies across multiple markets

4. Author and Series Content Hub Creation

Data flow: Consonance ? Kentico

Author biographies, series information, imprint details, and related title relationships from Consonance can populate Kentico content hubs for author pages, series landing pages, and imprint microsites.

• Creates richer editorial and marketing experiences with less manual content creation
• Helps readers discover related titles and backlist content
• Improves SEO through structured, consistent content pages

5. Campaign Performance Feedback to Publishing Teams

Data flow: Kentico ? Consonance

Kentico analytics can send campaign engagement data such as page views, conversions, click-through rates, and content performance back to Consonance so publishing and marketing teams can assess which titles, authors, or formats are generating the strongest digital interest.

• Supports better launch planning and promotional prioritization
• Helps identify high-performing titles for reprints or additional formats
• Aligns editorial, sales, and marketing decisions with real audience behavior

6. Preorder and Launch Page Activation Based on Production Status

Data flow: Bi-directional

Consonance can notify Kentico when a title moves into approved, scheduled, or published status, allowing Kentico to automatically publish preorder pages, launch pages, or availability updates. Kentico can also feed back page readiness or content approval status to publishing teams.

• Coordinates website publishing with production milestones
• Reduces launch-day delays caused by manual coordination
• Improves cross-team accountability for release readiness

7. eCommerce Product Content Enrichment for Book Sales

Data flow: Consonance ? Kentico

For publishers using Kentico eCommerce, Consonance can supply structured product data such as trim size, page count, format, edition, series order, and publication metadata to enrich product detail pages and improve search and merchandising.

• Improves product page completeness and customer confidence
• Supports better filtering, search, and cross-sell experiences
• Reduces errors in product catalog maintenance

8. Backlist Refresh and Content Governance Workflow

Data flow: Bi-directional

Consonance can flag backlist titles with updated metadata, new editions, or revised rights information, while Kentico can route content refresh tasks to web editors when pages need updates. This creates a governed workflow for keeping long-tail catalog pages accurate and current.

• Keeps older title pages aligned with current publishing records
• Improves governance over large catalogs across multiple imprints
• Reduces stale content and missed sales opportunities