Frame.io - Kentico Integration and Automation

Common Integration Use Cases Between Frame.io and Kentico

1. Approved Video Assets Published from Frame.io to Kentico

Flow: Frame.io ? Kentico

Once a video is reviewed and approved in Frame.io, the final version can be automatically pushed into Kentico for use on landing pages, product pages, campaign microsites, or resource centers. This removes manual file transfers and reduces the risk of publishing outdated or unapproved content.

• Marketing teams receive only approved assets
• Web teams avoid downloading and re-uploading files
• Version control is maintained from production to publication

2. Kentico Campaign Pages Trigger Video Asset Requests in Frame.io

Flow: Kentico ? Frame.io

When a new campaign page, product launch page, or content hub is created in Kentico, the system can trigger a request in Frame.io for the required video assets, such as hero videos, testimonials, or product explainers. This helps creative teams align production work with live digital campaign needs.

• Speeds up campaign asset intake
• Improves coordination between web and creative teams
• Ensures video production is tied to specific content requirements

3. Review Feedback from Frame.io Used to Update Kentico Content Workflows

Flow: Frame.io ? Kentico

Approval comments, revision status, and final sign-off from Frame.io can be synchronized into Kentico to update content workflow states. This gives content managers visibility into whether a video is ready for publishing, pending revision, or rejected, helping them plan release schedules more accurately.

• Reduces status-check emails and manual follow-ups
• Improves release planning for web content teams
• Creates a single operational view of content readiness

4. Kentico Pulls Metadata from Frame.io for Structured Content Publishing

Flow: Frame.io ? Kentico

Video metadata such as title, description, version, approval status, and thumbnail can be transferred from Frame.io into Kentico content fields. This supports structured publishing and ensures that video assets are displayed with consistent naming and contextual information across the website.

• Improves content consistency across channels
• Reduces manual metadata entry
• Supports better search, filtering, and content governance

5. Campaign Asset Synchronization for Multi-Channel Publishing

Flow: Bi-directional

Frame.io and Kentico can work together to keep campaign video assets aligned across production and publishing workflows. Creative teams manage edits and approvals in Frame.io, while Kentico manages the live web experience. Status updates and asset references can sync both ways so web teams always know which version is current and approved.

• Prevents use of outdated video versions
• Supports faster campaign launches
• Aligns creative production with digital publishing operations

6. Regional or Brand-Specific Video Variants Delivered to Kentico

Flow: Frame.io ? Kentico

For enterprises managing multiple brands or regions, Frame.io can store localized video variants and approved cuts, which are then routed into the correct Kentico site, microsite, or language version. This ensures the right asset is published to the right audience without manual asset sorting.

• Supports multilingual and multi-brand publishing
• Reduces localization errors
• Improves governance for distributed marketing teams

7. Video Performance and Content Lifecycle Coordination

Flow: Kentico ? Frame.io and Frame.io ? Kentico

Kentico campaign performance data, such as page engagement or content usage, can inform which video assets need refresh or replacement. In return, Frame.io can provide updated versions once creative revisions are complete. This creates a closed-loop workflow between content performance and asset production.

• Helps teams retire underperforming assets
• Connects analytics with creative iteration
• Supports continuous improvement of digital content

8. Centralized Approval Handoff for Website Launches

Flow: Frame.io ? Kentico

Before a website launch or major campaign release in Kentico, final video approvals from Frame.io can be used as a launch gate. Only assets marked approved are eligible for publication, helping enterprises enforce governance and reduce launch risk.

• Strengthens compliance and approval control
• Prevents premature publishing
• Improves coordination between creative, legal, and web teams