Home | Connectors | Frame.io | Frame.io - Storyblok Integration and Automation
Direction: Frame.io ? Storyblok
When a video edit is approved in Frame.io, the final file, thumbnail, captions, and metadata can be pushed into Storyblok as a content asset for use on landing pages, campaign pages, or product pages. This reduces manual downloading, re-uploading, and version confusion.
Business value: Faster publishing, fewer asset-handling errors, and a cleaner handoff from creative production to web publishing teams.
Direction: Storyblok ? Frame.io
When a new campaign page, product launch page, or editorial article is created in Storyblok, the integration can automatically create a corresponding review project in Frame.io with the required video specs, messaging notes, and deadlines. This gives creative teams a structured starting point for producing video assets aligned to the content plan.
Business value: Better alignment between content strategy and video production, with less manual project setup.
Direction: Bi-directional
As video versions move through review in Frame.io, Storyblok can be updated with the current approved version number, status, or replacement asset link. In return, Storyblok can send content changes such as updated headlines, campaign dates, or localization requirements back to Frame.io so editors work from the latest page context.
Business value: Reduces publishing mistakes caused by outdated video or page information.
Direction: Frame.io ? Storyblok
Once localized video variants are approved in Frame.io, the integration can attach them to the correct language entries in Storyblok. This is especially useful for global marketing teams managing regional landing pages, where each locale needs the right video, subtitles, and supporting copy.
Business value: Speeds up multilingual publishing and ensures regional teams use the correct approved media.
Direction: Frame.io ? Storyblok
Approved videos from Frame.io can be mapped directly into reusable Storyblok components such as hero banners, product explainers, testimonial sections, or embedded media blocks. Metadata such as title, description, duration, and call-to-action labels can also be transferred to populate the CMS fields automatically.
Business value: Improves consistency across pages and reduces repetitive CMS entry work for content teams.
Direction: Storyblok ? Frame.io
When a page draft is ready for review in Storyblok, the integration can send the page URL, campaign context, and key messaging notes into Frame.io so reviewers can comment on the video in the context of the final destination page. This helps creative, marketing, and brand teams evaluate whether the video fits the page experience.
Business value: Better review quality and fewer revisions caused by disconnected feedback loops.
Direction: Bi-directional
Frame.io approval states such as in review, approved, needs changes, or archived can be synchronized with Storyblok content statuses. This allows web teams to block publishing until the correct video is approved and gives compliance or legal teams visibility into which assets are safe to use.
Business value: Stronger governance, lower compliance risk, and more reliable publishing controls.
Direction: Bi-directional
For major launches, Storyblok can act as the content planning hub while Frame.io manages video production and approval. The integration can coordinate milestones so that once the final video is approved in Frame.io, the related Storyblok page is automatically updated or flagged as ready for launch. This creates a smoother end-to-end workflow across content, creative, and digital operations.
Business value: Shorter launch cycles, fewer coordination gaps, and better cross-team accountability.
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