Frame.io - xConnector Integration and Automation

Integrate Frame.io Video Platform and xConnector apps with any of the apps from the library with just a few clicks. Create automated workflows by integrating your apps.

Common Integration Use Cases Between Frame.io and xConnector

1. Automated creative asset handoff from xConnector to Frame.io

Direction: xConnector ? Frame.io

When a new video project, campaign, or media package is approved in xConnector, the source files, briefs, and supporting documents can be automatically pushed into Frame.io for review and collaboration. This removes manual file transfers and ensures editors, producers, and reviewers always work from the correct version.

Triggers on project approval or status change in xConnector
Creates a corresponding review workspace in Frame.io
Uploads source footage, scripts, and reference files
Speeds up creative kickoff and reduces file handling errors

2. Review feedback sync back to xConnector for task tracking

Direction: Frame.io ? xConnector

Comments, annotations, and approval decisions made in Frame.io can be synchronized back into xConnector as tasks, status updates, or workflow notes. This gives project managers and operations teams visibility into review outcomes without checking multiple systems.

Converts reviewer comments into actionable tasks
Updates project milestones or approval status in xConnector
Helps teams track revision requests and turnaround times
Improves accountability across creative and operations teams

3. Version-controlled publishing workflow

Direction: Bi-directional

As new versions are uploaded in Frame.io, xConnector can update the associated project record, while xConnector can send publishing or distribution instructions back to Frame.io once a version is approved. This supports controlled release processes for marketing, corporate communications, and broadcast teams.

Tracks version history across both platforms
Marks approved assets for downstream publishing
Reduces the risk of publishing outdated content
Supports auditability for regulated or brand-sensitive content

4. Automated stakeholder notification and approval routing

Direction: xConnector ? Frame.io and Frame.io ? xConnector

xConnector can initiate review assignments in Frame.io based on business rules such as region, campaign type, or content category. Once reviewers approve or reject an asset in Frame.io, the decision can flow back to xConnector to advance the workflow or trigger rework.

Routes assets to the right approvers automatically
Supports multi-step approval chains
Reduces delays caused by manual email-based approvals
Improves governance for enterprise content operations

5. Media asset status synchronization for cross-team visibility

Direction: Bi-directional

Project and asset status can be kept in sync between xConnector and Frame.io so that creative, marketing, legal, and operations teams share a single operational view. For example, when an asset moves from draft to review to approved in Frame.io, xConnector can reflect the same lifecycle stage for reporting and planning.

Aligns status across production and business systems
Supports portfolio reporting and workload planning
Reduces duplicate status updates by teams
Improves transparency for leadership and stakeholders

6. Automated archive and retention workflow after approval

Direction: Frame.io ? xConnector

Once a final asset is approved in Frame.io, xConnector can trigger archival, retention, or distribution workflows such as moving the approved file to long-term storage, updating records, or notifying downstream teams. This is useful for organizations with compliance or content governance requirements.

Captures final approved versions for retention
Updates records for compliance and audit purposes
Supports controlled handoff to storage or DAM systems
Reduces manual post-approval administration

7. Campaign launch coordination across creative and business systems