Frontify - Kentico Integration and Automation

Common Integration Use Cases Between Frontify and Kentico

1. Brand-approved asset delivery from Frontify to Kentico

Marketing teams can store approved logos, campaign visuals, templates, and product imagery in Frontify, then automatically sync selected assets into Kentico for use across web pages, landing pages, and campaign microsites. This ensures content teams always work with the latest approved brand materials and reduces the risk of outdated or off-brand assets being published.

• Direction: Frontify to Kentico
• Business value: Faster page production, stronger brand consistency, fewer manual asset handoffs

2. Brand guideline access inside the content publishing workflow

Kentico editors and web content teams can access Frontify brand guidelines directly while creating or updating website content. This helps writers, designers, and marketers apply correct tone, visual standards, and asset usage rules without leaving the CMS environment.

• Direction: Frontify to Kentico
• Business value: Improved governance, fewer review cycles, reduced brand compliance issues

3. Campaign asset updates pushed from Frontify to active Kentico pages

When a campaign asset is updated in Frontify, such as a hero banner, promotional graphic, or seasonal image set, the updated version can be pushed to Kentico pages that reference it. This is especially useful for time-sensitive campaigns where multiple pages need to stay aligned with the latest approved creative.

• Direction: Frontify to Kentico
• Business value: Centralized asset control, quicker campaign changes, less duplication across web properties

4. Website content and page performance context shared back to Frontify

Kentico can send usage context back to Frontify, such as which assets are used on high-traffic pages, which campaign pages are active, or which content variants are associated with specific brand assets. Brand and design teams can use this insight to understand asset performance and prioritize future creative updates.

• Direction: Kentico to Frontify
• Business value: Better asset governance, informed creative decisions, improved visibility into asset usage

5. Regional or business-unit brand localization workflow

Global marketing teams can manage master brand assets and guidelines in Frontify, while regional teams adapt approved content in Kentico for local websites. The integration can support controlled distribution of localized logos, imagery, and page components so local teams can publish faster without compromising brand standards.

• Direction: Bi-directional
• Business value: Faster localization, stronger governance across regions, reduced dependency on central teams

6. New asset approval and publishing workflow for digital campaigns

Once a new asset is approved in Frontify, it can trigger a workflow in Kentico to notify content owners, update related campaign pages, or queue the asset for publication. This creates a smoother handoff between creative approval and digital publishing, reducing delays between design completion and campaign launch.

• Direction: Frontify to Kentico
• Business value: Shorter launch cycles, fewer manual approvals, better coordination between design and web teams

7. Consistent product and brand storytelling across website experiences

Frontify can provide Kentico with approved product imagery, messaging references, and brand storytelling assets that support product pages, landing pages, and campaign content. This helps ensure that digital experiences reflect the same visual and verbal identity used across broader marketing channels.

• Direction: Frontify to Kentico
• Business value: Unified customer experience, improved content quality, stronger brand recognition