Frontify - ServiceNow Integration and Automation

Common Integration Use Cases Between Frontify and ServiceNow

1. Brand Asset Requests and Fulfillment

Direction: ServiceNow ? Frontify

Employees or business teams submit brand asset requests in ServiceNow, such as logo variants, campaign templates, or localized marketing materials. ServiceNow routes the request to the brand or design team, and approved assets are published or linked in Frontify for controlled distribution.

• Reduces email-based requests and manual follow-up
• Creates a tracked approval and fulfillment workflow
• Ensures only approved brand assets are shared across the organization

2. Brand Guideline Access from ServiceNow Service Catalog

Direction: Frontify ? ServiceNow

Frontify brand guidelines, templates, and approved asset libraries are surfaced inside ServiceNow for employees who need quick access while working on service requests or internal campaigns. This helps teams find the correct brand standards without leaving the ServiceNow environment.

• Improves self-service access to brand standards
• Reduces misuse of outdated or unapproved materials
• Supports consistent brand execution across departments

3. Marketing and Campaign Support Ticketing

Direction: ServiceNow ? Frontify

When marketing teams raise campaign support tickets in ServiceNow, the request can include links to relevant Frontify folders, approved visuals, and brand rules. This gives support teams immediate context and speeds up creative production, review, and delivery.

• Improves collaboration between marketing, design, and operations teams
• Provides a single record of campaign-related requests and approvals
• Speeds up turnaround time for branded deliverables

4. Brand Governance and Exception Management

Direction: Bi-directional

If a team needs to use a non-standard logo, custom layout, or localized brand variation, the exception can be logged in ServiceNow for review. Once approved, the exception details, usage notes, and related assets can be stored in Frontify to maintain governance and auditability.

• Creates a controlled process for brand exceptions
• Improves audit trails for compliance and governance
• Helps brand teams monitor repeated exceptions and policy gaps

5. Asset Update Notifications and Change Management

Direction: Frontify ? ServiceNow

When brand assets, templates, or guidelines are updated in Frontify, ServiceNow can notify relevant teams such as regional marketing, HR, sales enablement, or internal communications. This ensures downstream teams are aware of changes and can update their materials quickly.

• Prevents use of outdated brand content
• Supports controlled rollout of new brand standards
• Improves communication across distributed teams

6. Internal Brand Support Knowledge Base

Direction: Frontify ? ServiceNow

Approved brand guidance from Frontify can be synchronized into ServiceNow knowledge articles or embedded references. Service desk agents and internal users can then resolve common brand-related questions, such as correct logo usage or template selection, without escalating to the design team.

• Deflects repetitive support requests
• Improves first-contact resolution for brand questions
• Extends brand governance into the service desk process

7. Onboarding and Employee Communications Asset Delivery

Direction: Bi-directional

HR or employee experience teams can trigger onboarding or internal communication requests in ServiceNow, while Frontify provides the approved welcome kits, presentation templates, and communication assets needed for delivery. This is especially useful for global onboarding programs and recurring internal campaigns.

• Standardizes employee-facing materials
• Reduces manual coordination between HR and brand teams
• Improves speed and consistency of internal communications