FTP - Kentico Integration and Automation

Common Integration Use Cases Between FTP and Kentico

• Bulk Product Catalog Import into Kentico
  FTP can deliver scheduled product data files from ERP, PIM, or supplier systems into Kentico for website and eCommerce updates. This supports large catalog refreshes, pricing changes, category updates, and seasonal assortment changes without manual re-entry. Direction: FTP to Kentico.
• Media Asset Delivery for Website Content
  Marketing or creative teams can place approved images, PDFs, brochures, and video files on an FTP server for automated ingestion into Kentico content libraries. This helps keep web pages, landing pages, and campaign assets current while reducing the need for manual uploads. Direction: FTP to Kentico.
• Scheduled Content Export for Partner or Print Distribution
  Kentico can export finalized content packages, campaign assets, or product information to FTP for downstream use by print vendors, distributors, or franchise partners. This is useful when external parties require file-based delivery for catalogs, flyers, or localized content packs. Direction: Kentico to FTP.
• Localized Website Content Exchange Across Regions
  Regional teams can exchange translated content files, page assets, and campaign materials through FTP for controlled import into Kentico instances or sites. This supports multi-market publishing workflows where content is prepared externally and then loaded into Kentico for review and publication. Direction: Bi-directional.
• Automated Asset Refresh for Campaign Microsites
  FTP can be used to push updated banners, hero images, and promotional videos into Kentico on a scheduled basis for time-sensitive campaigns. This ensures campaign pages always display the latest approved creative without requiring content editors to manage each file manually. Direction: FTP to Kentico.
• Archive and Backup of Kentico Content Exports
  Kentico can periodically export content snapshots, page assets, or structured data to FTP for archival, compliance, or disaster recovery purposes. This gives IT and compliance teams a simple file-based retention process for business-critical web content. Direction: Kentico to FTP.
• Supplier or Distributor File Intake for eCommerce Updates
  External trading partners can drop inventory, availability, or promotional files on FTP for Kentico to consume and update storefront content. This improves operational efficiency by reducing delays in publishing stock status, featured products, and partner-driven promotions. Direction: FTP to Kentico.