Getty Images - Kentico Integration and Automation

Common Integration Use Cases Between Getty Images and Kentico

1. Centralized licensed image delivery to Kentico websites

Data flow: Getty Images ? Kentico

Marketing teams can search, license, and publish approved Getty Images assets directly into Kentico-managed websites and landing pages. This reduces manual downloading, file handling, and re-uploading while ensuring only properly licensed visuals are used in customer-facing content.

• Speeds up page and campaign production
• Reduces risk of using unlicensed or outdated imagery
• Improves consistency across web properties

2. Automated campaign content assembly for digital marketing teams

Data flow: Getty Images ? Kentico

Campaign managers can pull Getty Images assets into Kentico content workflows for promotions, product launches, and seasonal campaigns. Approved visuals can be attached to campaign pages, banners, and microsites as part of the content creation process, helping teams launch faster with fewer handoffs.

• Shortens campaign turnaround time
• Supports rapid content production across regions or brands
• Helps maintain visual quality standards

3. Rights-managed asset governance within Kentico publishing workflows

Data flow: Getty Images ? Kentico

Organizations using rights-managed or time-limited licenses can surface usage details inside Kentico so editors know where and how an image can be published. This is especially useful for editorial content, corporate communications, and regulated industries where image usage must be controlled.

• Improves compliance with licensing terms
• Reduces legal and brand risk
• Supports governance for high-value visual assets

4. Personalized content pages enriched with Getty editorial and creative imagery

Data flow: Getty Images ? Kentico

Kentico personalization rules can use Getty Images assets to tailor page visuals by audience segment, geography, or campaign theme. For example, a global brand can display region-specific imagery on localized pages while keeping the same content structure in Kentico.

• Improves relevance of digital experiences
• Supports localization and regional marketing
• Increases engagement on content-driven pages

5. Brand asset library synchronization for content teams

Data flow: Bi-directional

Approved Getty Images assets and metadata can be synchronized with Kentico content libraries or connected asset repositories so editors can reuse licensed visuals across multiple pages and campaigns. In return, Kentico can store references, usage context, or campaign associations for reporting and governance.

• Creates a more organized asset workflow
• Reduces duplicate asset searches and licensing effort
• Improves visibility into where assets are used

6. Faster eCommerce merchandising and promotional content creation

Data flow: Getty Images ? Kentico

Retail and eCommerce teams can use Getty Images to quickly source product-adjacent lifestyle imagery for category pages, promotions, and seasonal merchandising in Kentico. This is valuable when original photography is not available or when teams need to refresh storefront visuals quickly.

• Improves merchandising speed
• Enhances product storytelling on commerce pages
• Supports frequent content refreshes without photo shoots

7. Editorial publishing workflow for news, thought leadership, and corporate communications

Data flow: Getty Images ? Kentico

Content editors can license editorial photos from Getty Images and embed them into Kentico-managed newsrooms, press release pages, and thought leadership articles. This helps communications teams publish timely, professional content with relevant imagery tied to current events or industry topics.

• Supports high-volume publishing workflows
• Improves visual quality of editorial content
• Enables faster response to news-driven publishing needs

8. Usage tracking and content governance across marketing operations

Data flow: Kentico ? Getty Images and Getty Images ? Kentico

Kentico can capture which Getty Images assets are used in specific pages, campaigns, or markets, while Getty Images can provide license and asset metadata back to Kentico. This creates a stronger audit trail for marketing operations, helping teams monitor asset usage, renewals, and compliance.

• Improves auditability and reporting
• Supports license renewal planning
• Helps marketing operations manage content risk at scale