Getty Images - OpenText Core Experience Insights Integration and Automation

Common Integration Use Cases Between Getty Images and OpenText Core Experience Insights

Getty Images provides licensed visual content for marketing, editorial, and corporate communications, while OpenText Core Experience Insights measures how users interact with content and applications. Together, they can help organizations not only deliver high-quality visual assets, but also understand which assets, workflows, and content experiences drive the best engagement and adoption.

• Measure which licensed visuals drive the highest campaign engagement

  Data flow: Getty Images to OpenText Core Experience Insights

  Marketing teams can push campaign asset metadata from Getty Images, such as image ID, category, license type, and campaign usage, into OpenText Core Experience Insights alongside engagement data from web pages, landing pages, or email campaigns. This allows teams to compare performance across different visual styles, subjects, and formats.

  Business value: Helps marketing teams choose visuals that improve click-through rates, time on page, and conversion performance, reducing guesswork in creative selection.

• Track adoption of Getty Images content within digital workplace portals

  Data flow: Getty Images to OpenText Core Experience Insights

  Organizations using a digital workplace or intranet can integrate Getty Images assets into internal content hubs, then use OpenText Core Experience Insights to monitor which images, banners, or editorial visuals are most frequently viewed, downloaded, or reused by employees.

  Business value: Improves internal content governance by identifying which approved visuals are most useful to communications, HR, and corporate branding teams.

• Optimize creative asset libraries based on user behavior

  Data flow: Bi-directional

  Getty Images asset usage data can be sent to OpenText Core Experience Insights to identify search terms, asset categories, and content types that users engage with most. In return, OpenText analytics can inform how Getty Images collections are organized in a DAM or content portal, such as surfacing frequently used themes or recommended collections.

  Business value: Reduces time spent searching for assets and improves content discoverability for marketing, design, and communications teams.

• Evaluate the effectiveness of editorial imagery in news and publishing workflows

  Data flow: Getty Images to OpenText Core Experience Insights

  Media and publishing teams can connect editorial image usage from Getty Images with article performance metrics in OpenText Core Experience Insights. This enables analysis of whether certain image types, event coverage, or visual treatments increase article reads, scroll depth, or repeat visits.

  Business value: Supports editorial decision-making with evidence on which visuals improve audience engagement and content retention.

• Improve self-service content portals with usage analytics for licensed media

  Data flow: Getty Images to OpenText Core Experience Insights

  Enterprises that provide a self-service portal for employees or agencies to access Getty Images content can feed search, preview, and download activity into OpenText Core Experience Insights. This helps identify where users abandon searches, which filters are most effective, and which asset types are most requested.

  Business value: Enables continuous improvement of the portal experience, reducing support requests and increasing successful asset retrieval.

• Monitor compliance and license utilization across business units

  Data flow: Getty Images to OpenText Core Experience Insights

  License and usage data from Getty Images can be analyzed in OpenText Core Experience Insights to show which departments are using licensed assets, how often assets are reused, and whether usage aligns with license terms. This is especially useful for global organizations managing multiple brands or regions.

  Business value: Helps reduce licensing risk, improve audit readiness, and ensure better utilization of purchased content.

• Identify content experience gaps in customer-facing applications

  Data flow: OpenText Core Experience Insights to Getty Images

  OpenText Core Experience Insights can reveal pages, workflows, or customer journeys where engagement is weak due to poor visual presentation. Those insights can be used to request or source more relevant Getty Images assets for specific audiences, industries, or campaign stages.

  Business value: Aligns visual content strategy with actual user behavior, improving customer experience and conversion outcomes.

These integrations are most effective when Getty Images is used as the source of licensed visual content and OpenText Core Experience Insights is used to measure how those assets influence engagement, adoption, and workflow performance across teams.