inriver - OpenText Core Experience Insights Integration and Automation

Common Integration Use Cases Between inriver and OpenText Core Experience Insights

1. Measure Product Content Engagement by Channel and Market

Data flow: inriver ? OpenText Core Experience Insights

Publish product content from inriver to e-commerce sites, partner portals, and digital catalogs, then use OpenText Core Experience Insights to track how users interact with product pages, assets, and enriched content. Teams can compare engagement across markets, channels, and product categories to see which content drives deeper browsing, higher conversion intent, or lower abandonment.

Business value: Helps product, marketing, and e-commerce teams identify which product information is most effective and where content needs improvement.

2. Optimize Product Page Content Based on User Behavior

Data flow: OpenText Core Experience Insights ? inriver

Use interaction analytics from OpenText Core Experience Insights to identify where users stop scrolling, ignore technical details, or spend time on specific assets such as images, videos, or comparison tables. Feed these insights back into inriver so content teams can revise product descriptions, reorder attributes, or enrich underperforming pages with better visuals and clearer messaging.

Business value: Improves product content quality using real usage data instead of assumptions, supporting higher conversion and better customer experience.

3. Track Adoption of New Product Launch Content

Data flow: inriver ? OpenText Core Experience Insights

When a new product line or seasonal assortment is launched in inriver, publish the updated content to customer-facing channels and monitor how quickly users engage with the new pages, assets, and product comparisons in OpenText Core Experience Insights. This allows launch teams to verify whether the new content is being discovered and consumed as expected.

Business value: Gives launch managers visibility into whether new product information is landing effectively across channels and regions.

4. Identify High-Value Product Attributes and Content Elements

Data flow: OpenText Core Experience Insights ? inriver

Analyze which product attributes, documents, or media assets receive the most interaction in OpenText Core Experience Insights, then use that information in inriver to prioritize those fields in product templates and enrichment workflows. For example, if users frequently engage with sustainability certifications or installation videos, those elements can be made more prominent in future content models.

Business value: Helps PIM administrators and content owners focus enrichment efforts on the information that matters most to buyers.

5. Improve Localization Strategy for Regional Product Content

Data flow: Bi-directional

inriver manages localized product content for different markets, while OpenText Core Experience Insights shows which localized pages and assets perform best by region. Content teams can use these insights to refine translations, adjust terminology, or change the order of product details for specific audiences. This is especially useful for global manufacturers and distributors managing large multilingual catalogs.

Business value: Supports more effective localization and reduces wasted effort on content that does not resonate in specific markets.

6. Detect Content Gaps That Affect Customer Self-Service

Data flow: OpenText Core Experience Insights ? inriver

Use analytics to identify product pages where users repeatedly search for missing specifications, compare products excessively, or exit before completing key actions. Feed those findings into inriver so product managers can add missing attributes, FAQs, compatibility details, or supporting documents to close the information gap.

Business value: Reduces customer friction, lowers support inquiries, and improves self-service success rates.

7. Support Continuous Improvement for Product Storytelling

Data flow: Bi-directional

Marketing teams use inriver to manage product storytelling, campaigns, and digital assets, while OpenText Core Experience Insights measures how users respond to those stories in live channels. The integration creates a feedback loop where content performance data informs future storytelling decisions, such as which value propositions, imagery, or comparison content should be reused, revised, or retired.

Business value: Enables a structured content optimization process that aligns product marketing with actual customer behavior.

8. Prioritize Content Governance for Low-Performing Product Pages

Data flow: OpenText Core Experience Insights ? inriver

Use OpenText Core Experience Insights to flag product pages with low engagement, high exit rates, or poor adoption of key content elements. Route those pages into inriver governance workflows for review, enrichment, and approval by product, marketing, and regional teams. This creates a measurable process for improving underperforming content at scale.

Business value: Improves operational efficiency by directing governance and enrichment resources to the content most in need of attention.