Jira - OpenText Core Experience Insights Integration and Automation

Common Integration Use Cases Between Jira and OpenText Core Experience Insights

1. Prioritize Jira backlog items based on real user adoption data

Data flow: OpenText Core Experience Insights to Jira

Use engagement and usage analytics from OpenText Core Experience Insights to identify which features, pages, or workflows are underperforming or heavily used. Automatically create or update Jira epics, stories, or bugs for the product and development teams to address the highest-impact issues first.

Business value: Improves product decisions by aligning development work with actual user behavior, reducing wasted effort on low-value enhancements.

2. Trigger Jira issues when adoption drops or user friction increases

Data flow: OpenText Core Experience Insights to Jira

When OpenText Core Experience Insights detects a decline in usage, repeated abandonment of a workflow, or unusually high error-related interaction patterns, it can open a Jira ticket for investigation. The ticket can be routed to the appropriate team such as product, UX, QA, or application support.

Business value: Enables faster response to usability problems and service issues before they affect broader adoption or customer satisfaction.

3. Measure the impact of Jira-delivered product changes on user experience

Data flow: Jira to OpenText Core Experience Insights

When a Jira release, feature request, or defect fix is completed, the release metadata can be sent to OpenText Core Experience Insights so teams can compare pre- and post-release usage patterns. This helps validate whether the change improved engagement, reduced drop-off, or increased task completion.

Business value: Provides closed-loop feedback on development investments and supports evidence-based release management.

4. Link support and enhancement workflows to actual user journeys

Data flow: Bi-directional

OpenText Core Experience Insights can identify where users struggle in a digital workflow, and Jira can track the resulting enhancement or defect resolution. Jira issue IDs can be written back into OpenText Core Experience Insights so analysts can correlate user behavior with the specific fixes being delivered.

Business value: Creates traceability from user experience issue to remediation, improving collaboration between product, support, and development teams.

5. Track adoption of new Jira-managed business or IT workflows

Data flow: Jira to OpenText Core Experience Insights

For internal process changes managed in Jira, such as a new service request workflow or a redesigned employee portal, OpenText Core Experience Insights can monitor whether users are completing tasks successfully after launch. Teams can compare adoption across departments, regions, or roles.

Business value: Helps business owners confirm whether process changes are actually being used and where additional training or UX improvements are needed.

6. Identify high-friction Jira workflow steps using experience analytics

Data flow: OpenText Core Experience Insights to Jira

If OpenText Core Experience Insights shows that users repeatedly abandon a form, fail at a submission step, or spend excessive time in a specific application journey, Jira can automatically create a defect or improvement task. The issue can include the affected journey, frequency, and user segment.

Business value: Reduces manual triage and accelerates resolution of workflow bottlenecks that impact productivity or customer experience.

7. Support continuous improvement reporting for digital workplace programs

Data flow: Bi-directional

Jira can provide delivery status, sprint progress, and release completion data, while OpenText Core Experience Insights provides adoption and engagement metrics. Together, they support executive dashboards that show whether delivered changes are being adopted and delivering measurable outcomes.

Business value: Gives leadership a combined view of delivery performance and user impact, improving governance for transformation initiatives.