Kentico - 3Play Media Integration and Automation

Common Integration Use Cases Between Kentico and 3Play Media

1. Automated caption and transcript publishing for video content

Data flow: Kentico ? 3Play Media ? Kentico

When marketing teams upload webinars, product demos, or training videos into Kentico, the media asset can be sent to 3Play Media for captioning and transcript generation. Once processing is complete, the captions, transcript files, and accessibility metadata are returned to Kentico and attached to the original content item or page.

• Improves accessibility compliance for public websites and customer portals
• Reduces manual coordination between content, legal, and web teams
• Speeds up publishing of video-based campaigns and learning content

2. Video localization and multilingual content delivery

Data flow: Kentico ? 3Play Media ? Kentico

Organizations publishing global campaigns can send video assets from Kentico to 3Play Media for translated captions or subtitles. The localized files are then returned to Kentico and mapped to the correct language versions of the page or campaign asset.

• Supports faster rollout of multilingual marketing campaigns
• Helps regional teams publish localized video content without separate vendor workflows
• Improves consistency across language versions of the same campaign

3. Transcript-driven content repurposing for SEO and lead generation

Data flow: 3Play Media ? Kentico

After 3Play Media generates transcripts for webinars, interviews, or event recordings, the transcript text can be pushed into Kentico as draft blog content, landing page copy, or downloadable resources. Content editors can then review, optimize, and publish the material as searchable web content.

• Turns recorded media into indexed website content
• Reduces time spent manually transcribing and rewriting video content
• Creates more opportunities for organic traffic and lead capture

4. Accessibility compliance tracking for digital experience governance

Data flow: Bi-directional

Kentico can store accessibility status for each media asset, while 3Play Media can provide completion status for captions, transcripts, and other accessibility deliverables. This allows web governance teams to monitor which videos are ready for publication and which still require remediation.

• Provides visibility into accessibility readiness across campaigns and sites
• Helps teams enforce publishing standards before content goes live
• Supports audit preparation and internal compliance reporting

5. Automated media enrichment for campaign landing pages

Data flow: 3Play Media ? Kentico

Once 3Play Media processes a video, the returned transcript, chapter markers, and metadata can be used in Kentico to enrich landing pages and campaign hubs. Editors can automatically populate supporting text, summaries, and related content blocks around the video.

• Improves user engagement with richer page context
• Reduces manual page assembly for campaign teams
• Creates more structured content for internal search and navigation

6. Workflow automation for content review and approval

Data flow: Kentico ? 3Play Media ? Kentico

When a video asset is added to a Kentico workflow, the integration can trigger a 3Play Media job and pause publication until required deliverables are complete. Once captions or transcripts are returned, Kentico can move the asset to the next approval stage automatically.

• Prevents incomplete media from being published
• Aligns content operations, compliance, and marketing approval steps
• Reduces delays caused by manual follow-up across teams

7. Centralized media asset management for enterprise content operations

Data flow: Bi-directional

Kentico can act as the system of record for website and campaign content, while 3Play Media handles media processing services. Integration ensures that each video asset in Kentico is linked to the correct 3Play Media job, output files, and processing history, giving content operations teams a single view of asset status.

• Improves traceability for high-volume media publishing
• Reduces duplicate uploads and version confusion
• Supports enterprise-scale governance across multiple business units