Kentico - Braze Integration and Automation

Common Integration Use Cases Between Kentico and Braze

1. Website Behavior Triggers Real-Time Braze Campaigns

Data flow: Kentico to Braze

Kentico captures high-intent website actions such as product page views, content downloads, form submissions, and cart abandonment. These events can be sent to Braze in real time to trigger personalized email, push, or in-app messaging campaigns.

• Send a follow-up offer after a visitor views a pricing page multiple times
• Trigger a nurture journey when a lead downloads a whitepaper
• Re-engage shoppers who abandon a cart or browse without converting

Business value: Improves conversion rates by responding to customer intent while interest is still high.

2. Braze Engagement Data Feeds Kentico Personalization

Data flow: Braze to Kentico

Braze campaign engagement data such as opens, clicks, conversions, and preferred channels can be synced back to Kentico to refine website personalization and content targeting. Kentico can then adapt homepage banners, offers, and content recommendations based on engagement history.

• Show different homepage content to users who respond better to SMS versus email
• Adjust offers based on campaign click behavior
• Prioritize content themes that drive the strongest engagement

Business value: Creates a more relevant web experience and improves content effectiveness across channels.

3. Unified Customer Profile for Segmentation and Targeting

Data flow: Bi-directional

Kentico customer and behavioral data can be combined with Braze engagement and preference data to create a more complete customer profile. This supports more accurate segmentation for both website experiences and cross-channel campaigns.

• Merge anonymous site behavior with known customer records after form capture
• Use CRM-linked attributes in Braze to target lifecycle campaigns
• Apply website activity and campaign response data to segment high-value audiences

Business value: Reduces fragmented customer data and enables more precise audience targeting.

4. Lead Nurturing from Content Engagement to Marketing Automation

Data flow: Kentico to Braze

Kentico can pass lead capture events, content consumption patterns, and form submissions into Braze to launch structured nurture programs. This is especially useful for B2B marketing teams managing long buying cycles.

• Enroll webinar registrants into a post-event follow-up sequence
• Route high-intent leads into product education journeys
• Trigger sales-ready alerts when a lead repeatedly engages with bottom-funnel content

Business value: Shortens lead response time and improves handoff from content engagement to campaign execution.

5. Personalized Campaigns Based on Kentico Content Categories

Data flow: Kentico to Braze

Kentico content taxonomy, such as industry, product line, or lifecycle stage, can be shared with Braze to drive more relevant messaging. Braze can then use these attributes to personalize campaign content and timing.

• Send industry-specific offers based on the content a user consumes
• Promote related articles, guides, or products after a user reads a topic cluster
• Tailor campaign messaging by customer lifecycle stage

Business value: Increases message relevance and supports scalable content-driven marketing.

6. Cart and Browse Abandonment Recovery Across Web and Messaging Channels

Data flow: Kentico to Braze

For Kentico eCommerce implementations, abandoned cart and browse abandonment events can be sent to Braze to launch timely recovery campaigns. Braze can deliver reminders, incentives, or product recommendations through the most effective channel for each customer.

• Send a reminder email within hours of cart abandonment
• Follow up with push notifications for mobile-first customers
• Use dynamic product recommendations based on viewed items

Business value: Recovers lost revenue and improves conversion from high-intent shoppers.

7. Preference and Consent Synchronization for Compliant Messaging

Data flow: Bi-directional

Customer communication preferences and consent status can be synchronized between Kentico and Braze to ensure compliant, consistent messaging. This helps marketing teams avoid sending campaigns to users who have opted out or changed preferences on either platform.

• Update Braze subscription status when a user changes preferences in Kentico
• Reflect Braze opt-out actions in Kentico customer records
• Maintain consistent consent data across web forms and campaign tools

Business value: Reduces compliance risk and improves trust through consistent preference management.

8. Campaign Performance Insights Inform Content Strategy

Data flow: Braze to Kentico

Braze campaign performance data can be used by Kentico teams to understand which content themes, offers, and calls to action drive the best results. This supports better editorial planning and landing page optimization.

• Identify which articles lead to the highest conversion rates
• Optimize landing pages based on Braze click-through and conversion data
• Prioritize content topics that support top-performing campaigns

Business value: Aligns content production with measurable engagement outcomes and revenue impact.