Kentico - Glean Integration and Automation

Common Integration Use Cases Between Kentico and Glean

1. Personalized content discovery from Kentico into Glean search

Data flow: Kentico ? Glean

Publish approved website pages, campaign assets, product content, and knowledge articles from Kentico into Glean so employees can find customer-facing content from a single enterprise search experience. Marketing, sales, and support teams can quickly locate the latest approved messaging, landing pages, and campaign materials without searching across multiple repositories.

• Improves content reuse and reduces duplicate asset creation
• Ensures teams use current, approved content
• Speeds up campaign execution and customer response times

2. Internal knowledge hub for content governance and editorial teams

Data flow: Kentico ? Glean

Index Kentico-managed editorial guidelines, brand standards, campaign briefs, and publishing workflows into Glean so content authors and reviewers can access governance documents alongside operational knowledge. This helps distributed teams follow consistent publishing rules and reduces review delays.

• Centralizes editorial and brand guidance
• Reduces time spent locating process documentation
• Supports consistent content quality across teams

3. Search-driven access to customer and campaign insights

Data flow: Bi-directional, with Kentico content and Glean search access

Use Glean to surface Kentico-hosted campaign performance summaries, audience segmentation notes, and content performance reports for marketing and leadership teams. Users can search for campaign names, product launches, or audience segments and immediately retrieve the related Kentico content and supporting documents.

• Improves visibility into campaign history and performance
• Supports faster decision-making for optimization and planning
• Helps teams connect content assets to business outcomes

4. Sales enablement content lookup for customer conversations

Data flow: Kentico ? Glean

Expose approved product pages, solution briefs, case studies, and FAQ content from Kentico in Glean so sales teams can quickly find relevant materials during customer calls. This is especially useful for field teams needing the latest messaging by industry, product line, or use case.

• Shortens response time during live sales interactions
• Improves consistency of customer-facing messaging
• Increases adoption of approved enablement assets

5. Support and service knowledge retrieval for customer issue resolution

Data flow: Kentico ? Glean

Index Kentico-hosted help content, troubleshooting guides, release notes, and product documentation into Glean so support agents can search across knowledge sources from one interface. This reduces time spent switching between systems and helps agents resolve issues faster.

• Accelerates case resolution
• Reduces escalations caused by incomplete information
• Improves agent productivity and customer satisfaction

6. Content request and approval workflow visibility

Data flow: Kentico ? Glean

Make content request forms, approval notes, and publishing status updates from Kentico searchable in Glean so stakeholders can track the progress of content initiatives without contacting the editorial team directly. This is valuable for cross-functional teams waiting on launch assets or compliance review.

• Reduces status-check emails and manual follow-up
• Improves transparency across marketing, legal, and product teams
• Helps keep launches on schedule

7. Enterprise knowledge access for onboarding and training

Data flow: Kentico ? Glean

Surface onboarding pages, training materials, campaign playbooks, and product launch documentation from Kentico in Glean to support new hires and cross-trained employees. New team members can search for role-specific content and quickly find the materials they need to become productive.

• Shortens onboarding time
• Reduces dependency on tribal knowledge
• Improves self-service access to training content