Kentico - iconik Integration and Automation

Common Integration Use Cases Between Kentico and iconik

Kentico and iconik complement each other well in organizations that publish content-rich digital experiences and manage large volumes of video and rich media. Kentico handles website content, campaigns, personalization, and eCommerce experiences, while iconik provides centralized media organization, collaboration, and asset tracking. Integrating the two platforms helps marketing, creative, and web teams work from a shared source of truth for media and content delivery.

1. Publish approved video and rich media from iconik into Kentico pages

Data flow: iconik to Kentico

When a video, image, or other rich media asset is approved in iconik, the integration can automatically push the asset metadata, preview, and delivery link into Kentico for use on landing pages, product pages, or campaign microsites. This reduces manual downloading, re-uploading, and version errors.

• Marketing teams can quickly add approved media to web content
• Web editors always use the latest approved version
• Reduces duplicate asset storage and broken links

2. Sync Kentico campaign content with iconik asset metadata

Data flow: Kentico to iconik

Campaign details created in Kentico, such as campaign name, audience segment, landing page URL, or promotion dates, can be written back to iconik as metadata tags. This gives media teams context for how assets are being used and makes it easier to search, filter, and report on campaign-related media.

• Improves asset discoverability by campaign
• Supports better governance and reuse of media
• Helps creative teams understand content context without leaving iconik

3. Automate media approval workflows between marketing and creative teams

Data flow: Bi-directional

iconik can manage media review and approval status, while Kentico can reflect whether an asset is approved, in review, or expired before it is published on the website. If an asset is rejected or updated in iconik, Kentico can be notified to prevent use of outdated media.

• Reduces publishing of unapproved assets
• Creates a controlled handoff between creative and web teams
• Improves compliance for regulated or brand-sensitive content

4. Keep product and campaign pages updated with the latest media versions

Data flow: iconik to Kentico

For organizations with frequent media updates, such as product launches, seasonal campaigns, or event promotions, Kentico can pull the latest approved asset version from iconik automatically. This ensures that embedded videos, banners, and hero images stay current across all live pages.

• Prevents outdated media from remaining on live pages
• Supports fast updates across multiple web properties
• Reduces manual content maintenance effort

5. Centralize rich media reuse across multiple Kentico sites

Data flow: iconik to Kentico

Enterprises often run multiple websites, regional portals, or brand sites in Kentico. By integrating with iconik, approved media can be reused across all sites from a single media library, with consistent metadata and usage tracking. This avoids redundant asset copies and helps maintain brand consistency.

• Enables shared media governance across business units
• Supports multi-site and multi-brand publishing
• Improves consistency of visual assets and messaging

6. Track media usage in Kentico for asset performance and governance

Data flow: Kentico to iconik

When Kentico publishes or embeds an iconik asset, the integration can send usage information back to iconik, such as page URL, campaign name, publish date, or content owner. This gives media teams visibility into where assets are used and helps identify stale, underused, or high-performing content.

• Improves asset lifecycle management
• Supports audit and compliance requirements
• Helps teams retire or refresh low-performing assets

7. Connect personalized content experiences with targeted media assets

Data flow: Bi-directional

Kentico personalization rules can determine which audience segment sees a specific video or media asset, while iconik provides the approved asset variants and metadata needed for targeting. This is useful for region-specific campaigns, language variants, or audience-based product messaging.

• Delivers more relevant media to each audience segment
• Supports localization and variant management
• Improves campaign conversion through better content matching

In summary, integrating Kentico and iconik creates a stronger content supply chain from media production to digital publishing. iconik provides control and visibility over rich media assets, while Kentico ensures those assets are delivered in the right customer experience at the right time.