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Marketing teams can store approved brand assets, product images, videos, and campaign files in IntelligenceBank and publish them directly into Kentico for website and landing page use. This ensures only current, compliant content is available to web editors and reduces the risk of using outdated or unapproved materials.
When a campaign asset, brochure, or promotional image is updated in IntelligenceBank, Kentico can receive the latest version for use across campaign pages and microsites. This helps digital teams keep web content aligned with the latest approved marketing materials without manual re-uploading.
Content editors working in Kentico can trigger a request for new or revised assets in IntelligenceBank when a page needs updated visuals, documents, or campaign collateral. This creates a structured handoff between web teams and creative or brand governance teams, improving turnaround times and accountability.
IntelligenceBank can act as the approved source of truth for logos, legal disclaimers, product imagery, and regulated content, while Kentico consumes only compliant assets for public-facing pages. This is especially valuable for regulated industries that need consistent review and approval before publishing.
Global marketing teams can manage master campaign assets in IntelligenceBank and distribute them to multiple Kentico websites, regional microsites, or localized landing pages. This supports consistent brand execution while allowing local teams to publish region-specific content from a controlled asset library.
IntelligenceBank asset metadata such as campaign name, product line, usage rights, and expiration date can be synchronized with Kentico to help editors find the right content faster. This improves searchability and helps web teams avoid using assets outside their approved usage window.
When an asset in IntelligenceBank reaches its expiration date or is replaced with a new approved version, Kentico can be updated to remove or swap the asset on live pages. This helps organizations maintain accurate, legally compliant digital experiences without relying on manual checks.