Kentico - Loci Integration and Automation

Common Integration Use Cases Between Kentico and Loci

1. Personalized content recommendations on Kentico pages

Data flow: Loci ? Kentico

Loci analyzes user behavior, content attributes, and engagement patterns to generate recommended articles, products, landing pages, or resources. Kentico then displays those recommendations dynamically within website pages, campaign landing pages, or customer portals.

• Improves onsite engagement and content discovery
• Increases time on site and page depth
• Supports personalized journeys without manual content curation

2. Behavior-driven content personalization for campaigns

Data flow: Bi-directional

Kentico sends campaign and content interaction data to Loci, while Loci returns recommendation scores or content suggestions based on user intent. Marketing teams can use this to tailor homepage banners, email landing pages, and campaign modules to different audience segments.

• Aligns campaign content with real user interests
• Helps marketers optimize messaging by segment
• Reduces reliance on static audience rules

3. Automated content module selection for editors

Data flow: Loci ? Kentico

Loci can recommend the best-performing or most relevant content assets for a specific page, audience, or topic. Kentico editors can use those recommendations to populate content blocks, related content sections, and featured article areas more efficiently.

• Speeds up editorial workflows
• Improves content relevance across the site
• Supports consistent personalization at scale

4. Analytics-informed content optimization

Data flow: Kentico ? Loci

Kentico provides page views, click-throughs, conversions, and content metadata to Loci. Loci uses this data to refine recommendation logic and identify which content types, topics, or formats drive the strongest engagement.

• Improves recommendation accuracy over time
• Helps content teams prioritize high-performing topics
• Supports data-driven editorial planning

5. Personalized product and content discovery in eCommerce journeys

Data flow: Bi-directional

Kentico shares browsing and purchase behavior with Loci, and Loci returns relevant product, article, or support content recommendations. This enables Kentico to present complementary content such as buying guides, cross-sell items, or post-purchase resources.

• Increases conversion and average order value
• Supports guided selling and self-service discovery
• Connects commerce and content experiences

6. Audience segmentation based on content affinity

Data flow: Loci ? Kentico

Loci identifies content affinity patterns such as users interested in specific industries, product categories, or solution themes. Kentico can use those insights to segment audiences and deliver targeted campaigns, landing pages, or calls to action.

• Enables more precise audience targeting
• Improves lead nurturing relevance
• Supports account-based marketing and lifecycle campaigns

7. Content performance feedback loop for governance teams

Data flow: Kentico ? Loci ? Kentico

Kentico publishes content and captures engagement metrics, while Loci identifies which assets are most effective for specific audiences. Governance and content strategy teams can use this feedback loop to retire underperforming content, refresh high-value assets, and standardize content models.

• Improves content governance decisions
• Reduces content sprawl and duplication
• Helps teams focus on assets that drive measurable value