Kentico - Microsoft Planner Integration and Automation

Common Integration Use Cases Between Kentico and Microsoft Planner

Kentico and Microsoft Planner complement each other well when organizations want to connect digital content operations with team execution. Kentico manages websites, campaigns, personalization, and customer-facing content, while Microsoft Planner helps teams organize tasks, assign ownership, and track delivery. Integrating the two can improve visibility, reduce manual coordination, and keep marketing and web teams aligned on deadlines and approvals.

1. Campaign Task Creation from Kentico Marketing Activities

When a new campaign, landing page, or promotional content initiative is created in Kentico, related tasks can be automatically generated in Microsoft Planner for design, copywriting, QA, legal review, and publishing. This helps marketing teams move from campaign planning to execution faster and ensures every required step is assigned and tracked.

• Direction: Kentico to Microsoft Planner
• Business value: Faster campaign launch, clearer ownership, fewer missed steps

2. Content Approval Workflow Tracking

Kentico content items such as articles, product pages, or campaign assets can trigger Planner tasks for reviewers and approvers. As tasks move through Planner, status updates can be reflected back in Kentico so content managers know which items are waiting on review, approved, or ready for publication.

• Direction: Bi-directional
• Business value: Better governance, reduced approval delays, improved content quality control

3. Website Change Requests from Business Teams

Business users can submit website update requests through Kentico forms or internal portals, and those requests can be converted into Planner tasks for the web team. This is useful for page edits, banner updates, event announcements, and product content changes that need structured handling and prioritization.

• Direction: Kentico to Microsoft Planner
• Business value: Centralized intake, better request tracking, improved service response times

4. Publishing Readiness and Launch Coordination

Before a page, campaign, or microsite goes live in Kentico, Planner can be used to coordinate launch checklists across content, SEO, analytics, legal, and operations teams. Kentico can create or update tasks based on publishing milestones, helping teams confirm readiness before release.

• Direction: Kentico to Microsoft Planner
• Business value: Fewer launch errors, stronger cross-functional coordination, more reliable go-live execution

5. Task Updates for Content Performance Reviews

When Kentico campaign or page performance falls below target, such as low conversion rates or outdated content, a Planner task can be created for optimization work. This allows teams to act on analytics insights by assigning follow-up actions like A/B testing, copy updates, or design changes.

• Direction: Kentico to Microsoft Planner
• Business value: Faster response to performance issues, more disciplined optimization cycles

6. Team Status Visibility for Content Production

Planner task progress can be used to update content production status in Kentico, giving content managers and stakeholders a clear view of what is in progress, blocked, or complete. This reduces the need for manual status meetings and helps teams prioritize work based on real-time delivery status.

• Direction: Microsoft Planner to Kentico
• Business value: Better transparency, less manual reporting, improved planning accuracy

7. Cross-Team Coordination for Seasonal or High-Volume Content Programs

For large initiatives such as holiday campaigns, product launches, or event programs, Kentico can serve as the content source of truth while Planner manages the operational task plan. Integration ensures that content creation, review, localization, and publishing tasks stay aligned with the campaign calendar.

• Direction: Bi-directional
• Business value: Stronger program coordination, reduced bottlenecks, improved delivery across distributed teams

Overall, integrating Kentico with Microsoft Planner helps organizations connect content strategy with day-to-day execution. The result is better workflow control, clearer accountability, and more efficient delivery of digital experiences.