Kentico - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Kentico and OpenText Core Digital Asset Management

Kentico and OpenText Core Digital Asset Management complement each other well in enterprise digital operations. Kentico manages web content, campaigns, personalization, and commerce experiences, while OpenText Core DAM provides centralized control of approved brand assets, metadata, versioning, and asset distribution. Integrating the two platforms helps marketing, content, and creative teams work from a single source of truth for digital assets and customer-facing content.

1. Centralized asset publishing from DAM to Kentico

Data flow: OpenText Core DAM to Kentico

Marketing and creative teams store approved images, videos, brochures, and brand files in OpenText Core DAM, then publish selected assets directly into Kentico for use on websites, landing pages, and campaign pages. Kentico content editors can search and insert approved assets without manually downloading and reuploading files.

• Reduces duplicate asset storage and version confusion
• Ensures only approved brand assets are used in customer-facing content
• Speeds up page creation and campaign deployment

2. Automatic asset metadata synchronization for better content governance

Data flow: Bi-directional

Asset metadata such as campaign name, product line, region, usage rights, expiration date, and language can be synchronized between OpenText Core DAM and Kentico. This allows Kentico editors to filter and select assets based on business rules, while DAM administrators maintain governance and compliance controls centrally.

• Improves searchability and asset reuse
• Supports regional and multilingual content operations
• Helps prevent expired or restricted assets from being published

3. Campaign landing page assembly using approved DAM assets

Data flow: OpenText Core DAM to Kentico

When launching a campaign, marketers can build Kentico landing pages using pre-approved banners, product visuals, videos, and downloadable collateral from OpenText Core DAM. This is especially useful for product launches, seasonal promotions, and event campaigns where speed and brand consistency are critical.

• Accelerates campaign execution across business units
• Improves brand consistency across web properties
• Reduces dependency on manual creative handoffs

4. Asset usage tracking and content performance alignment

Data flow: Kentico to OpenText Core DAM

Kentico can send asset usage data back to OpenText Core DAM, such as which images or videos are used on high-performing pages, campaign landing pages, or product detail pages. DAM teams can use this insight to identify top-performing assets, retire underused content, and prioritize future creative production.

• Connects content performance with asset management decisions
• Helps creative teams optimize asset libraries based on real usage
• Supports data-driven content planning

5. Regional content localization with controlled asset variants

Data flow: Bi-directional

Global organizations often need different asset versions for different markets, such as translated brochures, localized product imagery, or region-specific compliance labels. OpenText Core DAM can manage the master asset and its variants, while Kentico consumes the correct version based on site language, geography, or audience segment.

• Supports multilingual and multi-region digital experiences
• Reduces manual localization errors
• Improves governance for market-specific content

6. Expiration and rights management enforcement on web content

Data flow: OpenText Core DAM to Kentico

OpenText Core DAM can provide usage rights, expiration dates, and approval status for assets used in Kentico. Kentico can then prevent expired or non-compliant assets from being displayed on live pages, helping legal and marketing teams avoid policy violations and outdated content exposure.

• Reduces compliance risk
• Prevents use of expired licensed media
• Supports governance in regulated industries

7. Streamlined product content and media delivery for eCommerce

Data flow: OpenText Core DAM to Kentico

For organizations using Kentico eCommerce, product images, lifestyle photography, spec sheets, and promotional videos can be sourced from OpenText Core DAM and attached to product pages or category pages in Kentico. This creates a more efficient workflow for merchandising and product marketing teams.

• Improves product page consistency and completeness
• Speeds up merchandising updates across large catalogs
• Ensures product media is aligned with approved brand standards

8. Workflow handoff between creative approval and web publishing

Data flow: Bi-directional

Creative teams can finalize and approve assets in OpenText Core DAM, then notify Kentico content teams that the assets are ready for publishing. If Kentico editors request changes or identify missing variants, feedback can be sent back to DAM for revision and reapproval. This creates a controlled handoff between creative production and digital publishing.

• Improves collaboration between creative, marketing, and web teams
• Reduces delays caused by email-based approvals
• Creates a more auditable content production process