Kentico - Tenovos Integration and Automation

Common Integration Use Cases Between Kentico and Tenovos

1. Centralized asset publishing from Tenovos to Kentico

Data flow: Tenovos to Kentico

Marketing teams can store approved images, videos, banners, and campaign creatives in Tenovos, then automatically push selected assets into Kentico for use across web pages, landing pages, and campaign microsites. This ensures content teams always work with approved, on-brand assets while reducing manual downloads, reuploads, and version errors.

Business value: Faster campaign launches, stronger brand consistency, and less time spent managing files across teams.

2. Asset performance insights embedded into content planning

Data flow: Tenovos to Kentico

Tenovos analytics on asset usage, engagement, and performance can be shared with Kentico content teams to guide which visuals, videos, or content modules should be prioritized in web experiences. Editors can use performance data to replace underperforming assets and promote high-performing content on key pages.

Business value: Better content decisions based on actual performance data, improving conversion and engagement rates.

3. Content request workflow from Kentico campaigns to Tenovos asset production

Data flow: Kentico to Tenovos

When a new campaign, landing page, or product launch is created in Kentico, the system can trigger an asset request in Tenovos for missing creative materials. This helps marketing operations and creative teams coordinate production timelines, track asset status, and ensure required content is available before launch.

Business value: Improved cross-team coordination, fewer launch delays, and clearer accountability for asset delivery.

4. Automated asset metadata synchronization for better search and reuse

Data flow: Bi-directional

Metadata such as campaign name, product line, region, audience segment, usage rights, and expiration dates can be synchronized between Tenovos and Kentico. This allows content editors in Kentico to find the right approved assets quickly, while Tenovos maintains accurate context for governance and reuse.

Business value: Reduced asset search time, stronger governance, and fewer compliance risks from expired or misused content.

5. Personalized web experiences using approved DAM assets

Data flow: Tenovos to Kentico

Kentico can pull approved assets from Tenovos based on audience, campaign, or product context to deliver personalized web experiences. For example, different hero images, videos, or promotional banners can be served to different customer segments while still using centrally governed assets.

Business value: More relevant customer experiences, higher engagement, and improved campaign effectiveness.

6. Content lifecycle management and asset retirement

Data flow: Bi-directional

When assets in Tenovos are marked as expired, withdrawn, or replaced, that status can be sent to Kentico so outdated content is removed or updated across websites and campaign pages. Likewise, Kentico can notify Tenovos when an asset is no longer in use, helping teams understand content lifecycle and reduce clutter.

Business value: Lower compliance risk, fewer outdated customer-facing assets, and cleaner content operations.

7. Campaign reporting that connects asset usage to web outcomes

Data flow: Bi-directional

Kentico campaign and page performance data such as clicks, conversions, and page views can be linked with Tenovos asset analytics to show which creative assets drive the best results. This gives marketing leaders a clearer view of how content performance translates into business outcomes and supports better future investment decisions.

Business value: Stronger ROI measurement, better creative optimization, and more informed budget allocation.