Kentico - Wedia Integration and Automation

Common Integration Use Cases Between Kentico and Wedia

1. Centralized brand asset delivery to Kentico web pages

Data flow: Wedia to Kentico

Marketing teams store approved images, videos, banners, and campaign visuals in Wedia, then publish selected assets directly into Kentico page templates and landing pages. This ensures website teams always use the latest approved brand content without manually downloading and reuploading files.

• Reduces version control issues and outdated creative on live pages
• Speeds up campaign page production for regional and global launches
• Improves brand consistency across all digital properties

2. Automated asset metadata sync for better content governance

Data flow: Bi-directional

Asset metadata such as campaign name, product line, region, language, usage rights, and expiration dates can be synchronized between Wedia and Kentico. Kentico editors can then filter and select assets based on approved metadata, while Wedia receives usage context from the CMS for governance and reporting.

• Supports compliance with rights-managed content and regional restrictions
• Improves searchability and reuse of approved assets
• Helps content teams manage large-scale multilingual and multi-market libraries

3. Campaign landing page assembly using approved Wedia content

Data flow: Wedia to Kentico

When a new campaign is launched, Wedia can provide a curated set of approved creative assets to Kentico for use in landing pages, microsites, and promotional modules. This allows digital teams to assemble campaign experiences faster while ensuring only finalized brand materials are used.

• Accelerates time to market for campaign launches
• Reduces dependency on manual creative handoffs
• Improves consistency between campaign creative and web experience

4. Asset performance tracking tied to web content usage

Data flow: Kentico to Wedia

Kentico can send content usage data back to Wedia, such as which assets were placed on which pages, in which markets, and during what time period. Wedia can combine this with asset analytics to help marketing teams understand which creative performs best across web experiences.

• Enables better decisions on asset reuse and retirement
• Supports performance analysis by region, campaign, or content type
• Helps creative teams optimize future asset production

5. Regional content localization workflow

Data flow: Bi-directional

Global brand teams can manage master assets in Wedia, while regional teams use Kentico to localize website content around those assets. Approved localized variants, translations, and market-specific renditions can be pushed back to Wedia for centralized storage and reuse.

• Supports efficient global-to-local content operations
• Reduces duplication of effort across country teams
• Maintains brand control while allowing market flexibility

6. Rights and expiration control for published digital assets

Data flow: Wedia to Kentico

Wedia can provide usage rights, expiration dates, and approval status to Kentico so that expired or restricted assets are automatically hidden or removed from web pages and campaign modules. This is especially valuable for regulated industries and time-bound promotions.

• Reduces legal and compliance risk
• Prevents expired promotional content from remaining live
• Automates governance across distributed web teams

7. Campaign reporting across content and asset layers

Data flow: Bi-directional

Kentico campaign and page engagement data can be combined with Wedia asset analytics to create a more complete view of campaign effectiveness. Teams can see not only how a landing page performed, but also which creative assets contributed to engagement and conversion.

• Improves attribution between content experience and creative performance
• Helps marketing teams optimize both page design and asset selection
• Provides stronger reporting for stakeholders and brand teams