Home | Connectors | Kentico | Kentico - WoodWing Studio Integration and Automation
Direction: WoodWing Studio to Kentico
Editorial teams create and approve articles, feature stories, and campaign copy in WoodWing Studio, then publish finalized content directly into Kentico for website delivery. This reduces manual rekeying, shortens publishing cycles, and ensures that approved content moves into the digital experience layer with minimal friction.
Business value: Faster time to publish, fewer content errors, and a cleaner separation between editorial production and web publishing.
Direction: WoodWing Studio to Kentico
Once content is approved in WoodWing Studio, it can be pushed into Kentico as web pages, landing page modules, or campaign content blocks. Marketing teams can then reuse editorial assets across microsites, campaign pages, and personalized experiences without rebuilding content from scratch.
Business value: Reusable content across channels, improved consistency, and lower content production effort for marketing teams.
Direction: Bi-directional
When a content item is updated in Kentico, such as a campaign message or product story, the change can be sent back to WoodWing Studio for editorial review and version control. Likewise, editorial revisions in WoodWing can be reflected in Kentico before publication. This supports controlled governance for organizations with strict approval requirements.
Business value: Better content governance, fewer version conflicts, and stronger alignment between editorial and digital marketing teams.
Direction: WoodWing Studio to Kentico
WoodWing Studio can supply approved long-form content, headlines, summaries, and supporting copy to Kentico for rapid assembly of campaign landing pages. Marketing teams can launch pages faster by pulling pre-approved editorial content into Kentico templates and personalization rules.
Business value: Accelerated campaign launches, reduced dependency on manual content entry, and more efficient use of editorial resources.
Direction: Bi-directional, often with DAM as a supporting system
WoodWing Studio editorial content can be linked to Kentico page components so that text, images, and supporting materials stay aligned across both platforms. If a headline, image caption, or featured asset changes in one system, the integration can update the corresponding content reference in the other system to maintain consistency.
Business value: Consistent brand messaging, reduced duplication, and fewer broken or outdated content references.
Direction: WoodWing Studio to Kentico
Content can move from draft to review to approval in WoodWing Studio, and only approved items are sent to Kentico for publication. This creates a controlled workflow where editorial, legal, and compliance teams sign off before content becomes visible on the website.
Business value: Stronger compliance, reduced publishing risk, and clearer accountability across teams.
Direction: WoodWing Studio to Kentico
WoodWing Studio can provide structured editorial content that Kentico uses to build personalized experiences based on audience segment, geography, or campaign source. For example, a thought leadership article can be broken into modular content pieces and reused in different Kentico journeys for different customer groups.
Business value: Better content reuse, improved personalization, and higher engagement from targeted digital experiences.
Direction: Kentico to WoodWing Studio
Kentico analytics can send performance data such as page views, conversions, and engagement metrics back to WoodWing Studio so editorial teams can see which content performs best. This helps writers and editors refine future content based on real audience behavior rather than assumptions.
Business value: Data-driven editorial decisions, improved content effectiveness, and stronger collaboration between marketing and editorial teams.
CyanGate, LLC
+1 (833) DAM-XPRT (326-9778) 
contactus@oneteg.com
