MediaValet - Kentico Integration and Automation

Common Integration Use Cases Between MediaValet and Kentico

• Centralized asset delivery from MediaValet to Kentico websites
  Direction: MediaValet ? Kentico
  Marketing teams store approved images, videos, PDFs, and brand files in MediaValet, then publish selected assets into Kentico pages, landing pages, and campaign microsites. This ensures web teams always use the latest approved content while reducing duplicate file storage and manual uploads. It also improves brand consistency across digital properties.
• Automated content refresh for campaigns and product pages
  Direction: Bi-directional
  When a new version of a product image, brochure, or campaign video is approved in MediaValet, Kentico can automatically update the related web content or content references. In the other direction, Kentico can flag which assets are actively used on live pages so marketing teams know which files are business critical. This reduces the risk of outdated assets appearing on customer-facing channels.
• Governed brand asset approval before web publication
  Direction: MediaValet ? Kentico
  Creative teams can manage review and approval workflows in MediaValet before assets are exposed for use in Kentico. Only approved, version-controlled assets are made available to web editors and campaign managers. This is especially valuable for regulated industries or global brands that need strict control over what is published externally.
• Personalized campaign content assembly using approved media assets
  Direction: MediaValet ? Kentico
  Kentico marketers can assemble personalized landing pages and campaign experiences using MediaValet assets tagged by product line, audience segment, region, or campaign theme. MediaValet?s metadata and tagging help Kentico teams quickly find the right asset set for each audience without relying on manual file searches. This shortens campaign launch cycles and improves content relevance.
• Asset usage tracking and content governance
  Direction: Kentico ? MediaValet
  Kentico can send usage data back to MediaValet showing which assets are used on which pages, campaigns, or product experiences. MediaValet administrators and brand managers gain visibility into asset performance and can identify stale, underused, or high-value content. This supports better content lifecycle management and more informed creative investment decisions.
• Localized website content supported by region-specific media libraries
  Direction: MediaValet ? Kentico
  Global organizations can store localized images, translated documents, and region-specific campaign videos in MediaValet, then surface the correct versions in Kentico based on language, market, or business unit. This helps regional teams maintain local relevance while preserving centralized governance and brand standards. It is particularly useful for multinational marketing operations.
• Secure external partner collaboration for web campaigns
  Direction: MediaValet ? Kentico
  Agencies, distributors, and other external partners can be granted controlled access to approved assets in MediaValet, while Kentico remains the publishing layer for public-facing content. This allows partners to contribute campaign materials without direct access to the CMS or internal file shares. The result is faster collaboration with lower security risk and fewer content handoff issues.