Microsoft 365 - Kentico Integration and Automation

Common Integration Use Cases Between Microsoft 365 and Kentico

Microsoft 365 and Kentico complement each other well in enterprise digital workplace and digital experience scenarios. Microsoft 365 supports internal collaboration, document management, communication, and analytics, while Kentico manages customer-facing content, campaigns, and personalized web experiences. Integrating the two platforms helps align internal teams with external digital channels, improve content governance, and streamline marketing and publishing workflows.

• Content approval workflow from Microsoft Teams to Kentico publishing

  Marketing and content teams can draft website content in Microsoft Word or collaborate in Microsoft Teams, then route it for review and approval before publishing in Kentico. Approved content can be pushed into Kentico pages or components, reducing manual copy-paste work and ensuring a controlled review process.

  Data flow: Microsoft 365 to Kentico

  Business value: Faster content production, better governance, fewer publishing errors.

• SharePoint as a controlled content repository for Kentico assets

  Teams can store approved images, documents, and brand materials in SharePoint and make them available for use in Kentico website pages and campaigns. This creates a single source of truth for content assets and helps maintain version control across departments.

  Data flow: Microsoft 365 to Kentico

  Business value: Improved asset consistency, reduced duplication, stronger brand compliance.

• Customer and campaign reporting in Power BI using Kentico data

  Kentico website analytics, campaign performance, and lead conversion data can be sent into Power BI for executive dashboards and marketing performance reporting. Business users can combine Kentico data with Microsoft 365 collaboration metrics or CRM data to track campaign effectiveness and content engagement.

  Data flow: Kentico to Microsoft 365

  Business value: Better visibility into digital performance, data-driven marketing decisions.

• Lead capture from Kentico forms into Microsoft 365 workflows

  When visitors submit forms on Kentico websites, the data can be routed into Microsoft 365 workflows for notification, task assignment, and follow-up. For example, a sales inquiry can trigger an Outlook alert, create a Teams notification, and assign a follow-up task to the appropriate regional team.

  Data flow: Kentico to Microsoft 365

  Business value: Faster lead response, improved handoff between marketing and sales, reduced missed inquiries.

• Campaign collaboration and content planning in Microsoft Teams

  Marketing teams can use Microsoft Teams to plan campaigns, review content calendars, and coordinate launch activities while Kentico serves as the execution platform for publishing and personalization. Teams conversations, files, and approvals can be linked to specific campaign assets or pages in Kentico to keep work organized.

  Data flow: Bi-directional

  Business value: Better cross-team coordination, fewer communication gaps, more efficient campaign execution.

• Personalized content driven by Microsoft 365 customer and segment data

  Customer segment definitions or audience lists maintained in Microsoft 365 connected systems can be synchronized with Kentico to support personalized web experiences. This allows Kentico to display targeted content, offers, or calls to action based on customer group, account status, or campaign membership.

  Data flow: Microsoft 365 to Kentico

  Business value: More relevant digital experiences, improved conversion rates, stronger audience targeting.

• Document and policy publishing from Microsoft 365 into Kentico portals

  Organizations can manage internal or external policy documents in Microsoft 365 and publish approved versions to Kentico-based portals for customers, partners, or employees. This is useful for knowledge bases, compliance pages, product documentation, and service updates where controlled publishing is important.

  Data flow: Microsoft 365 to Kentico

  Business value: Consistent information delivery, reduced manual publishing effort, improved compliance.

• Executive content and campaign performance summaries delivered through Microsoft 365

  Kentico campaign results, content engagement metrics, and conversion summaries can be distributed through Outlook or surfaced in Teams for leadership review. This gives stakeholders a familiar Microsoft 365 experience for monitoring digital initiatives without logging into multiple systems.

  Data flow: Kentico to Microsoft 365

  Business value: Easier stakeholder visibility, quicker decision-making, simplified reporting distribution.