OpenText Core Experience Insights - Adobe Experience Manager Sites Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and Adobe Experience Manager Sites

1. Content performance optimization for AEM pages

Data flow: Adobe Experience Manager Sites ? OpenText Core Experience Insights

Publish page-level engagement data from AEM Sites into OpenText Core Experience Insights to measure which templates, components, and content types drive the highest interaction, time on page, and repeat visits. Marketing and web teams can use these insights to identify underperforming pages, refine page layouts, and improve conversion paths based on actual user behavior.

Business value: Improves content effectiveness, supports data-driven page redesigns, and helps teams prioritize optimization work based on usage patterns.

2. Adoption tracking for new digital experiences

Data flow: Adobe Experience Manager Sites ? OpenText Core Experience Insights

When AEM Sites is used to launch new microsites, campaign landing pages, or employee portals, usage data can be sent to OpenText Core Experience Insights to track adoption by audience segment, device type, or geography. This helps business owners determine whether the new experience is being discovered and used as intended.

Business value: Provides measurable adoption metrics for launches and supports continuous improvement after go-live.

3. Insight-driven content governance and retirement decisions

Data flow: OpenText Core Experience Insights ? Adobe Experience Manager Sites

Use engagement analytics from OpenText Core Experience Insights to flag low-value or stale content in AEM Sites. Content owners can receive recommendations to update, consolidate, or retire pages that have low traffic, poor engagement, or no recent usage. This is especially useful for large enterprise sites with extensive content libraries.

Business value: Reduces content sprawl, improves governance, and lowers maintenance effort for outdated pages.

4. Personalization strategy refinement based on user behavior

Data flow: Adobe Experience Manager Sites ? OpenText Core Experience Insights ? Adobe Experience Manager Sites

Capture interaction patterns from AEM Sites in OpenText Core Experience Insights to understand how different audience groups respond to personalized content. Those insights can then be used to adjust AEM personalization rules, content variants, and audience targeting logic. For example, if a product page variant performs better for returning visitors than first-time visitors, AEM teams can refine the targeting strategy accordingly.

Business value: Improves personalization accuracy and increases the effectiveness of targeted digital experiences.

5. Cross-team reporting for marketing, UX, and content operations

Data flow: Adobe Experience Manager Sites ? OpenText Core Experience Insights

Feed AEM Sites interaction data into OpenText Core Experience Insights to create shared dashboards for marketing, UX, and content operations teams. These dashboards can track content engagement, navigation drop-off, and page-level adoption across campaigns and business units. This creates a common view of performance and reduces reliance on manual reporting.

Business value: Aligns teams around the same metrics, shortens reporting cycles, and supports faster decision-making.

6. Campaign landing page optimization

Data flow: Adobe Experience Manager Sites ? OpenText Core Experience Insights

For campaign landing pages built in AEM Sites, send visitor interaction data to OpenText Core Experience Insights to evaluate which headlines, calls to action, and content blocks generate the most engagement. Campaign managers can compare performance across variants and use the findings to improve future launches.

Business value: Increases campaign ROI by identifying the content elements that drive conversion and engagement.

7. Digital workplace experience improvement

Data flow: Adobe Experience Manager Sites ? OpenText Core Experience Insights

If AEM Sites is used for employee portals, intranet pages, or internal knowledge hubs, OpenText Core Experience Insights can track how employees interact with internal content and tools. HR, IT, and communications teams can identify which resources are most used, where employees struggle to find information, and which pages need simplification.

Business value: Improves employee self-service, increases intranet adoption, and reduces support requests.

8. Closed-loop content improvement workflow

Data flow: Bi-directional

Combine AEM Sites content management with OpenText Core Experience Insights analytics in a closed-loop workflow. AEM publishes content, OpenText measures engagement, and the results are reviewed by content owners who then update AEM pages based on the findings. This creates a repeatable process for continuous content improvement across web properties.

Business value: Establishes a measurable optimization cycle, improves content quality over time, and supports governance across distributed teams.