OpenText Core Experience Insights - Air Inc. Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and Air Inc.

OpenText Core Experience Insights helps organizations measure how users engage with content and applications, identify adoption patterns, and improve digital experiences. Air Inc. is commonly used as a collaboration and workflow platform for creative teams to share, review, and manage visual assets. Together, they can help organizations understand how content is used, where collaboration breaks down, and how to improve creative and operational workflows.

1. Track Creative Asset Engagement Across Teams

Data flow: Air Inc. to OpenText Core Experience Insights

Capture usage data from Air Inc. such as asset views, downloads, comments, approvals, and version activity, then send it to OpenText Core Experience Insights for analysis. This helps marketing, design, and brand teams understand which assets are most used, which content types drive the most collaboration, and where bottlenecks occur in the review process.

• Identify high-performing creative assets by team, campaign, or region
• Measure review cycle efficiency and approval delays
• Optimize content production based on actual usage patterns

2. Improve Adoption of Creative Collaboration Workflows

Data flow: Air Inc. to OpenText Core Experience Insights

Use Air Inc. activity data to monitor how different departments adopt collaboration features such as shared boards, feedback threads, and approval workflows. OpenText Core Experience Insights can highlight low adoption areas, enabling operations or enablement teams to target training and process improvements.

• Spot teams that rely on email instead of in-platform review
• Measure feature adoption after rollout or training
• Support change management with usage-based insights

3. Correlate Content Engagement With Campaign Performance

Data flow: Bi-directional

Send campaign asset metadata from Air Inc. into OpenText Core Experience Insights and combine it with engagement metrics from downstream digital channels. This allows marketing teams to connect creative collaboration activity with campaign outcomes, helping them understand which assets were most effective and which production workflows supported faster launch cycles.

• Link creative versions to campaign performance
• Compare asset collaboration effort with engagement results
• Improve future campaign planning and creative prioritization

4. Trigger Workflow Actions Based on Low Engagement or Stalled Reviews

Data flow: OpenText Core Experience Insights to Air Inc.

When OpenText Core Experience Insights detects low engagement with a content set or identifies a stalled approval pattern, it can trigger actions in Air Inc. such as task creation, review reminders, or escalation to a manager. This reduces delays and helps teams keep content production on schedule.

• Automatically notify reviewers when approval activity drops
• Create follow-up tasks for assets with low collaboration activity
• Escalate overdue reviews to project owners

5. Optimize Digital Workplace Content Libraries

Data flow: Air Inc. to OpenText Core Experience Insights

For organizations using Air Inc. to manage shared creative libraries, usage data can be analyzed in OpenText Core Experience Insights to determine which folders, templates, or asset categories are most valuable. This supports better content governance, library structure, and retirement of unused materials.

• Identify frequently accessed templates and brand assets
• Remove or archive low-value content
• Improve library navigation based on user behavior

6. Support Cross-Functional Reporting for Creative Operations

Data flow: Bi-directional

Integrate Air Inc. workflow data with OpenText Core Experience Insights dashboards to provide a unified view of creative operations. Creative leaders can see production throughput, collaboration patterns, and user engagement in one reporting layer, while project managers can use the insights to balance workloads and improve delivery timelines.

• Combine workflow status with user engagement metrics
• Track turnaround time by team or project type
• Provide leadership with operational visibility

7. Measure Training Impact on Collaboration Behavior

Data flow: Air Inc. to OpenText Core Experience Insights

After onboarding or training sessions for Air Inc., send usage data to OpenText Core Experience Insights to measure whether users are adopting the intended collaboration behaviors. This helps learning and development teams validate training effectiveness and identify where additional support is needed.

• Compare pre- and post-training usage trends
• Measure adoption of advanced collaboration features
• Target follow-up training based on actual behavior

These integrations help organizations move beyond basic workflow execution and use real usage data to improve collaboration, content performance, and operational efficiency across creative and business teams.