OpenText Core Experience Insights - Aviary Platform Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and Aviary Platform

1. Measure media engagement to optimize content performance

Data flow: Aviary Platform ? OpenText Core Experience Insights

• Track how users interact with video and audio assets published from Aviary across portals, intranets, learning platforms, or customer-facing sites.
• Capture metrics such as views, completion rates, repeat plays, drop-off points, and search-to-play conversion.
• Use OpenText Core Experience Insights to identify which media formats, topics, or asset types drive the highest engagement.

Business value: Media teams can prioritize high-performing content, retire underused assets, and improve audience engagement based on actual usage data.

2. Identify underused media assets and improve discoverability

Data flow: OpenText Core Experience Insights ? Aviary Platform

• Analyze search behavior, navigation paths, and content access patterns to determine which media assets are difficult to find or rarely accessed.
• Feed insights back into Aviary metadata practices, tagging standards, and folder structures.
• Use the findings to refine asset naming conventions and enrich metadata for better search relevance.

Business value: Improves media discoverability, reduces time spent searching for assets, and increases reuse of existing content.

3. Optimize publishing workflows based on user adoption data

Data flow: Bi-directional

• Use Aviary to publish media assets and OpenText Core Experience Insights to measure adoption across target user groups.
• If adoption is low, trigger workflow reviews in Aviary for content updates, alternate formats, or revised distribution channels.
• Share engagement insights with content owners, editors, and campaign teams to adjust publishing decisions.

Business value: Creates a closed-loop process where publishing decisions are continuously improved using real usage evidence.

4. Support content governance and lifecycle management for rich media

Data flow: OpenText Core Experience Insights ? Aviary Platform

• Use engagement trends to determine when media assets should be archived, refreshed, localized, or repurposed.
• Identify assets with declining usage or low completion rates and route them for review in Aviary.
• Prioritize updates for high-value assets that still attract strong traffic but may need version control or compliance review.

Business value: Reduces content sprawl, improves governance, and ensures media libraries remain current and relevant.

5. Improve collaboration between media teams and business stakeholders

Data flow: Bi-directional

• Share OpenText Core Experience Insights dashboards with marketing, training, communications, and product teams to show how media assets perform.
• Use Aviary collaboration features to assign follow-up actions such as editing, re-tagging, or republishing based on insight findings.
• Enable stakeholders to request new media formats or versions informed by audience behavior.

Business value: Aligns creative production with business demand and reduces rework caused by assumptions about audience needs.

6. Measure the effectiveness of training and enablement media

Data flow: Aviary Platform ? OpenText Core Experience Insights

• Track how employees or partners consume onboarding videos, product demos, and internal communications managed in Aviary.
• Measure completion rates, replays, and engagement by department, region, or role.
• Use the data to identify which training assets need shorter edits, better chaptering, or improved metadata.

Business value: Helps learning and enablement teams improve knowledge transfer and increase completion of critical training content.

7. Validate campaign asset performance across channels

Data flow: Aviary Platform ? OpenText Core Experience Insights

• Publish promotional videos, audio clips, and branded media from Aviary into campaign channels and measure downstream engagement.
• Compare performance across audiences, channels, and asset variants to determine which creative versions drive the best response.
• Use insights to guide future media production and distribution strategy.

Business value: Improves campaign ROI by linking rich media production to measurable audience behavior and conversion outcomes.

8. Create a feedback loop for continuous media experience improvement

Data flow: Bi-directional

• Collect interaction data from OpenText Core Experience Insights and use it to inform Aviary asset updates, tagging, and publishing priorities.
• After changes are made in Aviary, monitor whether engagement improves in OpenText Core Experience Insights.
• Establish a recurring review cycle between analytics, media operations, and content owners.

Business value: Enables continuous improvement of rich media experiences, with measurable gains in usability, relevance, and audience engagement.