OpenText Core Experience Insights - Brandfolder Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and Brandfolder

1. Measure Brand Asset Engagement Across Internal and External Channels

Data flow: Brandfolder to OpenText Core Experience Insights

Track how often branded assets are viewed, downloaded, shared, and reused across marketing portals, partner sites, and internal content hubs. Brandfolder provides the asset activity data, while OpenText Core Experience Insights analyzes engagement patterns to identify which asset types drive the most usage and which content is underperforming.

• Identify high-performing campaign assets by region, team, or channel
• Detect low-adoption assets that may need redesign or better tagging
• Support content governance decisions with usage evidence

2. Optimize Brandfolder Search and Navigation Based on User Behavior

Data flow: OpenText Core Experience Insights to Brandfolder

Use interaction analytics from OpenText Core Experience Insights to understand how users search for and navigate Brandfolder. If users repeatedly search for the same terms, abandon searches, or take too many clicks to find assets, those insights can be used to improve taxonomy, metadata, folder structure, and featured collections in Brandfolder.

• Refine metadata standards based on actual search behavior
• Improve asset discoverability for sales, partners, and field teams
• Reduce time spent locating approved brand materials

3. Identify Adoption Gaps for New Brand Guidelines and Asset Libraries

Data flow: Bi-directional

When Brandfolder publishes new brand guidelines, templates, or campaign libraries, OpenText Core Experience Insights can measure whether target users are accessing and engaging with the content. If adoption is low, Brandfolder administrators can update asset placement, naming, or permissions to improve visibility and usage.

• Measure rollout effectiveness for new brand standards
• Target follow-up communications to teams with low engagement
• Ensure updated brand assets are actually being used

4. Monitor Compliance with Approved Asset Usage

Data flow: Brandfolder to OpenText Core Experience Insights

Brandfolder can serve as the source of approved assets, while OpenText Core Experience Insights tracks whether users are engaging with the correct versions across connected content experiences. This helps brand and compliance teams confirm that teams are using current, approved materials rather than outdated or off-brand files.

• Spot repeated use of outdated assets
• Support brand compliance reporting for marketing operations
• Reduce risk of inconsistent messaging across regions and business units

5. Improve Campaign Content Performance Through Asset-Level Analytics

Data flow: Brandfolder to OpenText Core Experience Insights

For campaign launches, Brandfolder can provide asset-level metadata such as campaign name, format, audience, and owner. OpenText Core Experience Insights can then correlate that information with engagement data to show which creative formats and asset categories generate the strongest interaction.

• Compare performance of images, videos, PDFs, and templates
• Identify which assets are most reused by sales and channel teams
• Guide future creative investment based on usage trends

6. Support Continuous Improvement of Digital Asset Workflows

Data flow: OpenText Core Experience Insights to Brandfolder

Analyze how users interact with Brandfolder workflows such as upload, approval, search, download, and sharing. The insights can reveal friction points, such as slow approval cycles or high drop-off during asset submission, enabling Brandfolder administrators to streamline processes and improve user experience.

• Reduce bottlenecks in asset approval and publishing
• Improve contributor experience for marketing and product teams
• Increase operational efficiency in content operations

7. Enable Cross-Team Reporting on Content Utilization and ROI

Data flow: Bi-directional

Combine Brandfolder asset metadata with OpenText Core Experience Insights usage metrics to create executive dashboards that show how brand content is being consumed across teams, regions, and channels. This gives marketing, product, and operations leaders a clearer view of content ROI and helps prioritize future content production.

• Report on asset usage by business unit or geography
• Link content investment to actual engagement
• Support budget and planning decisions with measurable data

8. Trigger Content Optimization Actions for Underused Assets

Data flow: OpenText Core Experience Insights to Brandfolder

When analytics show that certain assets are rarely accessed, poorly discovered, or quickly abandoned, OpenText Core Experience Insights can trigger review workflows in Brandfolder. This allows content owners to update metadata, retire outdated files, or create improved versions based on real usage evidence.

• Automate review of stale or underperforming assets
• Keep the asset library current and relevant
• Improve findability and reduce content clutter