OpenText Core Experience Insights - Braze Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and Braze

1. Trigger Braze campaigns based on low engagement signals from OpenText Core Experience Insights

Data flow: OpenText Core Experience Insights ? Braze

When OpenText Core Experience Insights detects declining content usage, low feature adoption, or repeated drop-off in a digital journey, those insights can be sent to Braze to trigger targeted retention or re-engagement campaigns. For example, if a customer stops interacting with a self-service portal or a user abandons a key onboarding step, Braze can deliver a personalized email, push notification, or in-app message to bring them back.

Business value: Improves retention, reduces churn, and enables timely intervention based on actual behavior rather than static audience rules.

2. Personalize Braze messaging using content and journey analytics

Data flow: OpenText Core Experience Insights ? Braze

OpenText Core Experience Insights can provide usage patterns such as preferred content types, most visited pages, and engagement frequency. Braze can use this data to tailor messaging content, timing, and channel selection. For instance, highly engaged users can receive advanced product updates, while infrequent users receive simpler educational content or reminders.

Business value: Increases message relevance, improves conversion rates, and supports more precise segmentation across marketing and customer success teams.

3. Measure the downstream impact of Braze campaigns on digital experience adoption

Data flow: Braze ? OpenText Core Experience Insights

Campaign delivery and response data from Braze, such as sends, opens, clicks, and conversions, can be fed into OpenText Core Experience Insights to evaluate how engagement campaigns influence user behavior in content portals, applications, or onboarding flows. Teams can compare pre- and post-campaign adoption trends to determine which messages drive meaningful usage.

Business value: Gives marketing and digital experience teams a closed-loop view of campaign effectiveness beyond click-through metrics.

4. Identify high-value audiences for Braze from OpenText usage segments

Data flow: OpenText Core Experience Insights ? Braze

OpenText Core Experience Insights can segment users based on behaviors such as frequent logins, deep content consumption, repeated feature use, or strong engagement with specific topics. These segments can be synchronized to Braze to support targeted upsell, cross-sell, renewal, or advocacy campaigns. For example, power users of a knowledge portal can be invited to beta programs or premium offers.

Business value: Helps commercial teams focus on audiences with the highest propensity to convert or expand.

5. Use Braze engagement data to refine content and experience design

Data flow: Braze ? OpenText Core Experience Insights

Response data from Braze can be analyzed in OpenText Core Experience Insights alongside digital experience metrics to identify which messages and channels drive the best downstream behavior. If a push notification generates traffic but users quickly exit, the experience team can adjust landing pages, content structure, or call-to-action placement.

Business value: Supports continuous improvement of both messaging and digital experience design using evidence from real user behavior.

6. Automate onboarding journeys across product, marketing, and support teams

Data flow: Bi-directional

OpenText Core Experience Insights can detect onboarding milestones, such as first login, first content view, or completion of a key workflow. Braze can then send the next best message, while Braze engagement outcomes can be returned to OpenText Core Experience Insights to assess whether the onboarding path is effective. This creates a coordinated workflow between product, marketing, and customer support teams.

Business value: Reduces onboarding friction, improves activation rates, and creates a consistent customer journey across channels.

7. Support lifecycle campaigns for renewal and customer success

Data flow: OpenText Core Experience Insights ? Braze

OpenText Core Experience Insights can identify accounts or users showing signs of reduced engagement, such as fewer logins, less content consumption, or declining interaction with key resources. Braze can use this information to launch renewal reminders, educational nudges, or customer success outreach campaigns tailored to the account?s usage profile.

Business value: Enables proactive retention management and helps customer success teams intervene before disengagement becomes churn.