OpenText Core Experience Insights - Canto Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and Canto

1. Measure Digital Asset Engagement Across Content Channels

Data flow: Canto ? OpenText Core Experience Insights

Track how marketing and communications teams use assets stored in Canto after they are published to websites, portals, campaign pages, or internal channels. OpenText Core Experience Insights can analyze which images, videos, brochures, or brand assets generate the most views, clicks, downloads, or repeat usage. This helps teams identify high-performing assets and retire underused content.

• Improves content selection based on actual usage data
• Supports campaign optimization and asset lifecycle decisions
• Reduces time spent guessing which assets perform best

2. Identify Low-Adoption Asset Collections and Improve Discoverability

Data flow: OpenText Core Experience Insights ? Canto

Use engagement analytics from OpenText Core Experience Insights to identify content areas, collections, or asset types that are rarely accessed. Feed these insights back into Canto so digital asset managers can reorganize metadata, update tags, or restructure collections to improve discoverability and adoption.

• Highlights assets that are difficult to find or poorly labeled
• Supports metadata cleanup and taxonomy improvements
• Helps marketing and brand teams reduce content search friction

3. Optimize Asset Governance Based on Usage Patterns

Data flow: Bi-directional

Combine Canto asset metadata with OpenText Core Experience Insights usage analytics to determine which assets are actively used, which are outdated, and which require review. This is especially valuable for regulated industries or global brands that need to manage approved, expired, or region-specific content.

• Supports governance decisions using real usage evidence
• Helps enforce version control and content expiration policies
• Reduces risk of outdated or noncompliant assets being reused

4. Improve Campaign Asset Performance Reporting

Data flow: Canto ? OpenText Core Experience Insights

When campaign assets are distributed from Canto to websites, landing pages, or digital workplace portals, OpenText Core Experience Insights can measure how those assets contribute to engagement. Marketing teams can compare performance across asset formats, channels, and audience segments to refine future campaigns.

• Connects asset usage to campaign outcomes
• Helps teams choose the most effective formats and creative variants
• Provides evidence for content investment decisions

5. Support Continuous Improvement for Internal Content Libraries

Data flow: OpenText Core Experience Insights ? Canto

For internal knowledge hubs, training portals, or employee communication sites that use assets from Canto, OpenText Core Experience Insights can show which materials employees actually engage with. Those insights can be used to update Canto collections, remove redundant files, and prioritize the most useful assets for future internal communications.

• Improves employee self-service content quality
• Reduces clutter in shared asset libraries
• Helps internal communications teams focus on high-value content

6. Streamline Cross-Team Collaboration on Asset Reuse

Data flow: Bi-directional

Use Canto to manage approved assets and OpenText Core Experience Insights to show which assets are reused most often across teams, regions, or business units. This enables marketing, sales, product, and communications teams to collaborate on a shared set of proven assets and avoid duplicating effort.

• Reveals which assets are reused across departments
• Encourages standardization around high-performing content
• Reduces duplicate asset creation and storage overhead

7. Prioritize Content Refresh Based on Engagement Decline

Data flow: OpenText Core Experience Insights ? Canto

When OpenText Core Experience Insights detects declining engagement with specific asset types or collections, that signal can trigger a review in Canto. Content owners can then update visuals, replace outdated files, or create new variants to restore relevance and maintain audience interest.

• Enables proactive content refresh cycles
• Helps teams respond quickly to declining asset performance
• Improves the long-term value of the asset library

8. Align Asset Strategy With User Behavior Trends

Data flow: Bi-directional

Integrate Canto asset catalog data with OpenText Core Experience Insights behavior analytics to understand how users interact with content over time. This gives enterprise teams a clearer view of which asset categories, formats, and topics support business goals, allowing them to adjust content strategy, tagging standards, and library structure accordingly.

• Connects content strategy to real user behavior
• Supports better planning for future asset production
• Improves alignment between content operations and user needs