OpenText Core Experience Insights - Frontify Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and Frontify

1. Measure Brand Asset Engagement Across Internal Teams

Data flow: Frontify to OpenText Core Experience Insights

Track how employees, marketers, designers, and regional teams interact with brand guidelines, templates, and approved assets stored in Frontify. OpenText Core Experience Insights can capture usage patterns such as most viewed assets, frequently searched brand pages, and drop-off points in guideline navigation.

Business value: Helps brand teams identify which assets are actually used, which content is ignored, and where users struggle to find the right materials. This supports better content organization and more effective brand governance.

2. Identify Gaps in Brand Guideline Adoption

Data flow: Frontify to OpenText Core Experience Insights

Analyze engagement with policy pages, brand rules, and approval workflows in Frontify to determine whether teams are following brand standards. If certain guideline sections receive low engagement or repeated revisits, it may indicate unclear instructions or training gaps.

Business value: Enables brand and communications teams to improve guideline clarity, reduce brand inconsistency, and target enablement efforts where adoption is weakest.

3. Optimize Asset Library Structure Based on User Behavior

Data flow: Frontify to OpenText Core Experience Insights

Use interaction analytics to understand how users search, browse, and filter digital assets in Frontify. Insights can reveal common search terms, abandoned searches, and high-traffic categories, helping teams restructure asset libraries and metadata.

Business value: Improves findability of approved assets, reduces time spent searching for content, and lowers the risk of teams using outdated or off-brand materials.

4. Correlate Campaign Asset Usage with Internal Adoption Trends

Data flow: Bi-directional, with Frontify asset metadata and OpenText usage analytics

Combine Frontify asset information such as campaign name, region, and version with OpenText Core Experience Insights usage data to see which assets are most accessed by specific teams or locations. This is useful for global marketing rollouts and localized brand campaigns.

Business value: Gives marketing leaders a clearer view of which campaign materials are gaining traction, where adoption is lagging, and how to adjust distribution or enablement by market.

5. Improve Onboarding for New Employees and External Agencies

Data flow: Frontify to OpenText Core Experience Insights

Monitor how new hires or agency users engage with onboarding collections, brand training modules, and starter kits in Frontify. OpenText Core Experience Insights can highlight completion rates, repeated visits, and content sections that cause confusion.

Business value: Helps HR, marketing, and procurement teams improve onboarding content, shorten ramp-up time, and ensure external partners follow brand standards from the start.

6. Support Continuous Improvement of Brand Portals and Microsites

Data flow: Frontify to OpenText Core Experience Insights

If Frontify is used to publish brand portals or internal content hubs, OpenText Core Experience Insights can measure page-level engagement, navigation paths, and content consumption trends. This allows teams to test whether portal layouts, menus, and featured content are effective.

Business value: Enables data-driven improvements to the brand experience, increasing portal usefulness and reducing support requests from users who cannot find what they need.

7. Trigger Content Review for Underperforming Brand Assets

Data flow: OpenText Core Experience Insights to Frontify

When analytics show that certain assets or guideline pages in Frontify are rarely used, quickly abandoned, or associated with repeated searches, send those findings back to Frontify owners for review. This can trigger content updates, asset retirement, or metadata enrichment.

Business value: Keeps the brand library current and relevant, reduces clutter, and ensures teams are working with the most effective approved content.

8. Build Executive Reporting on Brand Content Effectiveness

Data flow: Frontify to OpenText Core Experience Insights

Combine Frontify content inventory data with OpenText Core Experience Insights analytics to produce dashboards for brand, marketing, and operations leaders. Reports can show which brand resources drive the most engagement, which regions are most active, and where governance efforts are paying off.

Business value: Provides leadership with measurable evidence of brand program effectiveness, supports investment decisions, and aligns content governance with business outcomes.