OpenText Core Experience Insights - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and OpenText Core Digital Asset Management

1. Measure asset engagement and content effectiveness

Data flow: OpenText Core Digital Asset Management ? OpenText Core Experience Insights

Track how frequently images, videos, documents, and branded assets are viewed, downloaded, shared, or reused across portals, campaigns, and internal channels. Experience Insights can identify which asset types drive the most engagement and which content is underperforming, helping marketing and communications teams refine creative strategy and retire low-value assets.

• Identify top-performing campaign assets by region, audience, or channel
• Compare engagement across asset formats such as video, infographic, and PDF
• Support content investment decisions with usage data

2. Optimize digital asset libraries based on usage patterns

Data flow: OpenText Core Experience Insights ? OpenText Core Digital Asset Management

Use interaction analytics to understand how employees and external users navigate the asset library, then improve folder structures, metadata, search tags, and navigation paths in Digital Asset Management. This reduces time spent searching for approved content and improves adoption of the DAM platform.

• Detect common search terms that return poor results
• Reorganize collections based on actual user behavior
• Improve metadata standards for high-demand assets

3. Improve governance for high-value brand assets

Data flow: Bi-directional

Combine asset usage data from Digital Asset Management with experience analytics to identify which approved brand assets are most frequently accessed and where governance issues may exist. Teams can then prioritize review, version control, and lifecycle management for assets that have the highest business impact.

• Flag outdated or heavily reused assets for review
• Monitor whether users are accessing the latest approved versions
• Support brand compliance and content governance processes

4. Support campaign performance reviews with asset-level insights

Data flow: OpenText Core Digital Asset Management ? OpenText Core Experience Insights

Link campaign assets stored in DAM to downstream engagement metrics so marketing teams can evaluate which creative elements contribute most to user interaction. This helps teams make faster decisions on creative refreshes, channel allocation, and audience targeting.

• Measure engagement by campaign creative set
• Compare performance of localized versus global assets
• Inform future campaign planning with evidence-based insights

5. Identify adoption gaps in internal content portals

Data flow: OpenText Core Experience Insights ? OpenText Core Digital Asset Management

Analyze how employees use internal portals that surface DAM assets, such as sales enablement or HR communications sites. If users are not finding or opening key assets, the DAM team can adjust asset naming, tagging, or publishing workflows to improve discoverability and adoption.

• Spot low-usage content collections in internal portals
• Improve access to training, policy, and sales collateral
• Reduce support requests related to content discovery

6. Prioritize content refresh based on real user demand

Data flow: OpenText Core Experience Insights ? OpenText Core Digital Asset Management

Experience Insights can reveal which assets are repeatedly accessed, downloaded, or abandoned, allowing content owners to prioritize refresh cycles for the most business-critical materials. This is especially useful for product sheets, onboarding materials, and customer-facing documentation that must remain current.

• Focus updates on high-traffic assets first
• Retire obsolete assets with low engagement
• Align content production with actual demand

7. Enable cross-team reporting on content ROI

Data flow: Bi-directional

Integrate DAM asset metadata with experience analytics to create reporting that shows how content investments translate into user engagement and operational value. Marketing, communications, and digital workplace teams can use these reports to justify content budgets, staffing, and platform improvements.

• Connect asset ownership, campaign source, and engagement metrics
• Report on content reuse and audience reach
• Support executive reviews with measurable ROI indicators