OpenText Core Experience Insights - Papirfly Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and Papirfly

OpenText Core Experience Insights helps organizations measure how employees or customers interact with content, applications, and digital experiences. Papirfly is a brand and content management platform used to create, localize, approve, and distribute marketing and brand assets at scale. Together, they can connect content production with content performance, enabling teams to improve both operational efficiency and engagement outcomes.

1. Measure performance of branded content assets across channels

Data flow: Papirfly to OpenText Core Experience Insights

Publish approved brand assets from Papirfly to websites, intranets, campaign landing pages, or partner portals, then track how users interact with those assets in OpenText Core Experience Insights. Marketing and brand teams can see which banners, templates, images, or localized assets drive the most clicks, views, or conversions.

• Identify which creative formats perform best by audience segment
• Compare engagement across regions, campaigns, or business units
• Use results to refine future asset design and placement

2. Optimize employee adoption of brand portals and self-service content libraries

Data flow: Bi-directional

Use Papirfly as the source of approved templates, campaign kits, and brand materials, while OpenText Core Experience Insights tracks how employees access and use those resources. If adoption is low or users abandon searches, teams can adjust portal structure, naming conventions, or content recommendations in Papirfly.

• Monitor search success rates and content usage patterns
• Identify underused templates or hard-to-find assets
• Improve self-service access for sales, HR, and regional marketing teams

3. Improve localization strategy based on regional content usage

Data flow: Papirfly to OpenText Core Experience Insights, then insights back to Papirfly

Papirfly manages localized versions of brand content for different markets. OpenText Core Experience Insights can show which language versions, formats, or regional campaigns generate the highest engagement. Localization teams can then prioritize updates to the most effective variants and retire low-performing ones.

• Compare engagement by country, language, or market segment
• Detect regions where content is not resonating
• Guide translation and adaptation priorities with usage evidence

4. Track campaign asset effectiveness from creation to consumption

Data flow: Bi-directional

Campaign teams can create approved assets in Papirfly and distribute them to internal or external channels. OpenText Core Experience Insights measures how those assets are consumed, while performance data can be fed back into Papirfly to inform future campaign planning, template selection, and asset reuse decisions.

• Link asset versions to downstream engagement metrics
• Identify which campaign kits are reused most often
• Reduce production of low-value content and focus on high-impact formats

5. Detect content friction in digital workplace journeys

Data flow: OpenText Core Experience Insights to Papirfly

When employees struggle to find or use content in a digital workplace portal, OpenText Core Experience Insights can reveal friction points such as repeated searches, low click-through rates, or abandoned sessions. Those findings can be used to reorganize Papirfly content libraries, improve metadata, or simplify template access.

• Pinpoint where users drop off in content discovery journeys
• Improve taxonomy, tagging, and navigation in Papirfly
• Reduce time spent searching for approved materials

6. Support governance by measuring usage of approved versus outdated assets

Data flow: Bi-directional

Papirfly ensures teams use approved, on-brand assets, while OpenText Core Experience Insights shows whether users are still engaging with outdated or less relevant content elsewhere. Governance teams can use this to retire obsolete materials, promote current versions, and reduce brand compliance risk.

• Identify legacy assets that continue to attract traffic
• Measure adoption of newly approved content
• Strengthen brand control and reduce inconsistent messaging

7. Prioritize content production based on engagement evidence

Data flow: OpenText Core Experience Insights to Papirfly

OpenText Core Experience Insights can surface which content themes, formats, or journeys generate the strongest engagement. Content operations teams can use those insights to prioritize what gets built in Papirfly next, ensuring design and production resources are focused on content that has proven business value.

• Align content backlog with actual user behavior
• Reduce waste in asset production cycles
• Improve ROI on creative and localization efforts

In combination, OpenText Core Experience Insights and Papirfly create a closed loop between content creation, distribution, and performance measurement. This helps organizations produce better content, distribute it more effectively, and continuously improve engagement across internal and external audiences.