OpenText Core Experience Insights - Scaleflex Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and Scaleflex

OpenText Core Experience Insights helps organizations understand how users interact with content and applications, while Scaleflex ensures that digital media is stored, optimized, and delivered efficiently. Together, they can connect content performance with user behavior to improve digital experiences, reduce friction, and support continuous optimization across web, app, and digital workplace channels.

1. Measure the impact of optimized media on engagement

Data flow: Scaleflex to OpenText Core Experience Insights

Scaleflex delivers performance data on image, video, and asset delivery, including load times, transformation usage, and delivery success. OpenText Core Experience Insights can combine this with user interaction analytics to show whether faster media delivery improves engagement, session duration, and conversion on key pages or applications.

• Track before and after performance of optimized media assets
• Identify which asset formats or transformations drive better engagement
• Support decisions on image compression, video formats, and delivery rules

2. Identify underperforming content experiences caused by media latency

Data flow: OpenText Core Experience Insights to Scaleflex

OpenText Core Experience Insights can detect pages, portals, or application screens where users abandon sessions, click less, or spend less time. That insight can be sent to Scaleflex teams to review whether large media files, slow transformations, or inefficient delivery paths are contributing to poor experience.

• Pinpoint content areas with high drop-off and slow interaction
• Prioritize media optimization for high-value journeys
• Reduce performance issues that affect adoption and conversion

3. Optimize digital workplace content delivery based on employee usage patterns

Data flow: Bi-directional

In digital workplace environments, OpenText Core Experience Insights can show which internal content hubs, training pages, or knowledge articles are most used and where employees struggle. Scaleflex can then optimize the associated media assets, such as banners, embedded videos, and documentation images, to improve load speed and accessibility.

• Improve employee self-service portals and intranet performance
• Support adoption of internal tools and knowledge content
• Reduce support requests caused by slow or hard-to-use content

4. Prioritize media optimization for high-value customer journeys

Data flow: OpenText Core Experience Insights to Scaleflex

OpenText Core Experience Insights can identify customer journeys with the highest business value, such as product pages, onboarding flows, or campaign landing pages. Scaleflex can use that insight to focus optimization efforts on the media assets that matter most, ensuring the best performance where it has the greatest commercial impact.

• Align media optimization with revenue-generating pages
• Improve conversion on product discovery and checkout journeys
• Support marketing teams with evidence-based asset prioritization

5. Validate content publishing changes after media transformation updates

Data flow: Scaleflex to OpenText Core Experience Insights

When Scaleflex applies new transformations, delivery rules, or asset variants, OpenText Core Experience Insights can monitor whether those changes improve user behavior. This helps content, web, and digital teams confirm that publishing updates are producing measurable business results rather than just technical improvements.

• Compare engagement metrics before and after asset changes
• Measure the effect of responsive images and adaptive video delivery
• Reduce guesswork in content optimization decisions

6. Support cross-team governance for content performance and adoption

Data flow: Bi-directional

OpenText Core Experience Insights can provide adoption and usage reporting to content owners, UX teams, and digital operations. Scaleflex can provide asset-level delivery and optimization data. Together, they create a shared view of content performance that helps teams govern digital assets more effectively and make coordinated improvements.

• Give marketing, UX, and IT a common performance dashboard
• Track which assets are used, how they perform, and where they fail
• Improve accountability for content quality and delivery efficiency

7. Automate continuous improvement for CMS and eCommerce experiences

Data flow: Bi-directional

For CMS and eCommerce environments connected through OneTeg, Scaleflex can automatically optimize and publish media assets, while OpenText Core Experience Insights continuously measures how those assets affect user behavior. This creates a closed-loop improvement process where performance data informs future content and media decisions.

• Automate media delivery improvements in publishing workflows
• Use analytics to refine asset strategy over time
• Improve site speed, engagement, and operational efficiency

Together, OpenText Core Experience Insights and Scaleflex help organizations connect media performance with real user outcomes, making it easier to deliver faster, more effective digital experiences across customer and employee channels.