OpenText Core Experience Insights - TransPerfect Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and TransPerfect

OpenText Core Experience Insights and TransPerfect complement each other well in global content operations. OpenText Core Experience Insights helps teams understand how users engage with content and applications, while TransPerfect enables translation, localization, and cultural adaptation at scale. Together, they can create a closed-loop process where content performance informs localization strategy and localized content performance is measured after release.

1. Prioritize content for localization based on engagement analytics

Use OpenText Core Experience Insights to identify the highest-performing pages, documents, campaigns, or application screens by region, audience segment, or content type. Send those insights to TransPerfect to prioritize which assets should be translated or localized first.

• Data flow: OpenText Core Experience Insights to TransPerfect
• Business value: Reduces localization spend on low-value content and accelerates delivery of high-impact assets
• Typical users: Digital experience teams, content operations, localization managers

2. Trigger localization workflows for underperforming global content

When OpenText Core Experience Insights detects low engagement, high drop-off, or poor adoption for content in a specific market, the integration can automatically create a localization request in TransPerfect. This helps teams determine whether the issue is language quality, cultural relevance, or content structure.

• Data flow: OpenText Core Experience Insights to TransPerfect
• Business value: Speeds remediation of weak-performing localized content and improves regional conversion or adoption
• Typical users: Regional marketing teams, product content owners, localization operations

3. Measure the impact of localized content after publication

After TransPerfect delivers translated content and it is published in the CMS, DAM, or digital workplace platform, OpenText Core Experience Insights can track usage, engagement, and adoption by language or region. Teams can compare performance across localized versions to determine which translations or adaptations are most effective.

• Data flow: TransPerfect to OpenText Core Experience Insights
• Business value: Provides measurable ROI for localization investments and supports continuous improvement
• Typical users: Localization leaders, analytics teams, content strategists

4. Optimize multilingual knowledge base and support content

For customer support portals or internal knowledge bases, OpenText Core Experience Insights can identify which articles are most viewed, which are abandoned, and where users struggle by language or geography. Those insights can be sent to TransPerfect to localize or rewrite the most critical support content for specific markets.

• Data flow: OpenText Core Experience Insights to TransPerfect
• Business value: Improves self-service success, reduces support tickets, and increases content accessibility for global users
• Typical users: Customer support, knowledge management, global operations

5. Create a feedback loop for global content governance

TransPerfect can deliver localized content metadata such as language, market, version, and completion status back to OpenText Core Experience Insights. This allows governance teams to correlate content availability with engagement trends and identify gaps where certain markets are underserved or where translated content is not being used.

• Data flow: TransPerfect to OpenText Core Experience Insights
• Business value: Improves visibility into localization coverage and supports better content governance decisions
• Typical users: Content governance teams, program managers, regional stakeholders

6. Support A/B testing of localized content variants

Organizations can use TransPerfect to produce multiple localized variants of a message, landing page, or training asset. OpenText Core Experience Insights then measures engagement and adoption across variants to determine which version performs best in each market.

• Data flow: Bi-directional
• Business value: Enables data-driven localization decisions and improves market-specific content effectiveness
• Typical users: Marketing, UX, localization, analytics teams

7. Improve multilingual employee experience and training adoption

In digital workplace programs, OpenText Core Experience Insights can track how employees interact with onboarding materials, policy documents, and training content across languages. TransPerfect can localize the most-used or least-understood materials, helping HR and L and D teams improve completion rates and comprehension in global workforces.

• Data flow: OpenText Core Experience Insights to TransPerfect
• Business value: Increases training adoption, reduces confusion, and supports consistent employee experience across regions
• Typical users: HR, learning and development, internal communications

These integrations are most effective when tied to a structured content workflow, where analytics determine what to localize, TransPerfect manages translation and adaptation, and OpenText Core Experience Insights measures the outcome after release.