OpenText Extended ECM - Content Server - Kentico Integration and Automation

Common Integration Use Cases Between OpenText Extended ECM - Content Server and Kentico

1. Centralized document publishing from OpenText to Kentico

Data flow: OpenText Extended ECM - Content Server ? Kentico

Marketing and web teams can store approved brochures, product sheets, policy documents, and campaign assets in OpenText Extended ECM - Content Server, then publish selected content to Kentico for website or portal use. This ensures only governed, approved content is exposed publicly while keeping the web team out of the content approval process.

Business value: Faster publishing, reduced compliance risk, and a single source of truth for customer-facing documents.

2. Controlled content approval workflow before website publication

Data flow: Kentico ? OpenText Extended ECM - Content Server ? Kentico

Content authors create draft web pages, landing page copy, or campaign assets in Kentico and route them into OpenText Extended ECM - Content Server for formal review, legal approval, and records retention. Once approved, the final version is returned to Kentico for publication.

Business value: Strong governance for regulated content, improved auditability, and fewer manual approval handoffs.

3. Reuse of approved brand and campaign assets across digital channels

Data flow: OpenText Extended ECM - Content Server ? Kentico

Approved images, PDFs, presentations, and campaign collateral managed in OpenText Extended ECM - Content Server can be synchronized into Kentico for use in web pages, microsites, and campaign landing pages. This helps marketing teams reuse approved assets without duplicating files across systems.

Business value: Better brand consistency, less duplicate asset storage, and lower content maintenance effort.

4. Archiving website content and campaign records for compliance

Data flow: Kentico ? OpenText Extended ECM - Content Server

When web pages, campaign landing pages, or promotional content are retired in Kentico, the final published version can be archived in OpenText Extended ECM - Content Server as a controlled record. Metadata such as campaign name, publication date, owner, and retention category can be captured for governance and legal hold requirements.

Business value: Simplified retention management, stronger compliance, and complete content history for audits.

5. Personalized content delivery using governed content libraries

Data flow: OpenText Extended ECM - Content Server ? Kentico

OpenText Extended ECM - Content Server can act as the governed repository for product documentation, case studies, white papers, and industry-specific content. Kentico can then present the right approved content to different audience segments based on customer profile, geography, or lifecycle stage.

Business value: More relevant digital experiences, improved lead engagement, and better use of approved enterprise content.

6. Synchronization of metadata for faster content search and classification

Data flow: Bi-directional

Metadata such as content type, product line, region, language, campaign, and approval status can be synchronized between OpenText Extended ECM - Content Server and Kentico. This improves search, filtering, and content routing for both content managers and web editors.

Business value: Faster content discovery, reduced manual tagging, and more accurate content governance across teams.

7. Customer-facing document access through secure portals

Data flow: OpenText Extended ECM - Content Server ? Kentico

Organizations can use Kentico to provide secure customer or partner portals where users access governed documents stored in OpenText Extended ECM - Content Server, such as contracts, manuals, statements, or service documentation. Access can be controlled by role, account, or entitlement rules.

Business value: Improved self-service, reduced support workload, and secure delivery of sensitive documents.

8. Campaign performance content lifecycle management

Data flow: Kentico ? OpenText Extended ECM - Content Server

After a campaign ends, Kentico campaign pages, email assets, and related content can be transferred to OpenText Extended ECM - Content Server for retention, reporting, and historical reference. This creates a complete record of what was published, when, and under which campaign.

Business value: Better campaign governance, easier historical reporting, and reduced clutter in the digital experience platform.