OpenText Extended ECM Platform - Kentico Integration and Automation

Common Integration Use Cases Between OpenText Extended ECM Platform and Kentico

OpenText Extended ECM Platform and Kentico complement each other well in enterprise environments where governed content management must support digital customer experiences. OpenText Extended ECM Platform provides secure content governance, records management, workflow, and deep integration with business systems, while Kentico manages websites, campaigns, and personalized digital experiences. Together, they help organizations deliver approved content faster, maintain compliance, and align marketing and customer-facing channels with enterprise content sources.

1. Approved enterprise content publishing to Kentico websites

OpenText Extended ECM Platform can serve as the controlled repository for approved documents, product sheets, policy pages, and marketing assets, while Kentico consumes that content for website publishing. This supports a bi-directional or OpenText Extended ECM Platform to Kentico flow, where content is reviewed, approved, and then pushed to Kentico for public use. Marketing and web teams gain faster access to governed content, and legal or compliance teams retain control over what is published.

• Business value: reduces publishing delays and prevents unapproved content from reaching the website
• Operational benefit: centralizes content approval before digital publication
• Typical users: marketing, compliance, web content managers

2. Digital asset management alignment for campaign content

Kentico campaign teams can reference approved images, brochures, videos, and brand assets stored in OpenText Extended ECM Platform. In this model, OpenText Extended ECM Platform to Kentico is the primary flow, with Kentico pulling approved assets for use in landing pages, email campaigns, and promotional microsites. This ensures that only current, brand-compliant assets are used across digital channels.

• Business value: improves brand consistency across campaigns
• Operational benefit: eliminates duplicate asset storage and outdated file usage
• Typical users: digital marketing, creative services, brand governance teams

3. Customer-facing content governed by enterprise records policies

Organizations often need website content, campaign materials, and customer communications to be retained according to corporate policy. Kentico can publish content while OpenText Extended ECM Platform manages retention, audit trails, and records classification. This is typically a Kentico to OpenText Extended ECM Platform flow for archiving published pages, campaign approvals, and customer-facing documents.

• Business value: supports regulatory compliance and audit readiness
• Operational benefit: automates retention of published digital content
• Typical users: compliance, legal, records management, web operations

4. Product information and documentation synchronization

For manufacturers, distributors, or B2B organizations, product documentation stored in OpenText Extended ECM Platform can be synchronized with Kentico product pages. OpenText Extended ECM Platform provides the controlled source for manuals, spec sheets, certifications, and technical documents, while Kentico presents the latest approved versions to customers and partners. The flow is usually OpenText Extended ECM Platform to Kentico, with version updates automatically reflected on the website.

• Business value: improves customer self-service and reduces support inquiries
• Operational benefit: ensures product pages always reference current documentation
• Typical users: product management, customer support, web content teams

5. Campaign approval workflow for regulated industries

In regulated sectors such as healthcare, financial services, or public sector, campaign content created in Kentico can be routed into OpenText Extended ECM Platform for formal review and approval. Once approved, the content is returned to Kentico for publication. This bi-directional workflow gives marketing teams speed while ensuring legal, compliance, and subject matter experts can review content before it goes live.

• Business value: reduces compliance risk in customer communications
• Operational benefit: creates a controlled approval process for digital campaigns
• Typical users: marketing, legal, compliance, regulatory affairs

6. Archiving website submissions and customer-generated content

Kentico forms, lead capture pages, and customer-submitted content can be transferred to OpenText Extended ECM Platform for secure storage, classification, and retention. This Kentico to OpenText Extended ECM Platform integration is useful for storing signed documents, consent records, inquiry forms, and other customer submissions that must be retained for operational or legal reasons.

• Business value: improves governance of customer-submitted information
• Operational benefit: reduces manual filing and supports retention policies
• Typical users: customer service, sales operations, compliance, records teams

7. Personalized content delivery using governed enterprise sources

Kentico can use content metadata from OpenText Extended ECM Platform to personalize web experiences based on document type, product line, region, or approval status. This enables Kentico to deliver targeted content while relying on OpenText Extended ECM Platform as the trusted source of governed information. The integration is typically bi-directional, with OpenText Extended ECM Platform supplying metadata and Kentico returning engagement data for content optimization.

• Business value: improves relevance of digital experiences and conversion rates
• Operational benefit: connects governed content with customer engagement data
• Typical users: digital experience teams, content strategists, analytics teams

Overall, integrating OpenText Extended ECM Platform with Kentico helps organizations combine enterprise content governance with customer-facing digital delivery. The result is faster publishing, stronger compliance, better brand control, and more efficient collaboration between marketing, web, legal, and records management teams.