OpenText Magellan BI & Reporting - Adobe Experience Manager Sites Integration and Automation

Common Integration Use Cases Between OpenText Magellan BI & Reporting and Adobe Experience Manager Sites

1. Executive web performance dashboards for digital teams

Data flow: OpenText Magellan BI & Reporting to Adobe Experience Manager Sites

Publish curated KPI dashboards from Magellan into AEM Sites portals for marketing, digital, and executive stakeholders. This gives teams a single place to monitor website traffic, conversion rates, content engagement, campaign performance, and content production status without logging into multiple analytics tools.

• Business value: faster decision-making and shared visibility into digital performance
• Operational benefit: reduces manual report distribution and spreadsheet-based reporting
• Typical users: marketing leaders, web operations, content managers

2. Content effectiveness reporting for editors and marketers

Data flow: Adobe Experience Manager Sites to OpenText Magellan BI & Reporting

Send page-level and asset-level usage data from AEM Sites into Magellan to analyze which pages, components, and content themes drive engagement, form submissions, and conversions. Teams can identify underperforming pages, high-value content patterns, and opportunities for content refreshes.

• Business value: improves content ROI and editorial prioritization
• Operational benefit: replaces guesswork with measurable content performance insights
• Typical users: content strategists, digital marketers, UX teams

3. Governance and compliance reporting for published content

Data flow: Adobe Experience Manager Sites to OpenText Magellan BI & Reporting

Extract publishing metadata from AEM Sites, such as approval status, publication dates, content owner, review cycles, and expired assets, into Magellan for governance reporting. Compliance teams can track whether regulated content has been reviewed on time and whether outdated content remains live.

• Business value: lowers compliance risk and supports audit readiness
• Operational benefit: automates oversight of content lifecycle controls
• Typical users: compliance, legal, content governance, site administrators

4. Operational reporting on content production workflows

Data flow: Bi-directional

Combine AEM Sites workflow data with Magellan reporting to monitor content creation throughput, approval bottlenecks, and publishing cycle times. Magellan can surface where requests are delayed, which teams are overloaded, and how long it takes to move content from draft to live.

• Business value: improves delivery speed and resource planning
• Operational benefit: identifies process bottlenecks across marketing and web operations
• Typical users: digital operations managers, project leads, content operations teams

5. Personalized content planning based on audience behavior

Data flow: Adobe Experience Manager Sites to OpenText Magellan BI & Reporting to Adobe Experience Manager Sites

Use Magellan to analyze audience segments, content consumption patterns, and conversion behavior, then feed insights back into AEM Sites to guide personalization rules, content placement, and page design decisions. This helps teams tailor experiences for different customer groups based on actual usage data.

• Business value: increases relevance and conversion rates
• Operational benefit: aligns analytics with content personalization decisions
• Typical users: digital marketing, personalization teams, web analysts

6. Enterprise content repository analytics for knowledge portals

Data flow: Adobe Experience Manager Sites to OpenText Magellan BI & Reporting

For intranets, customer portals, or self-service knowledge sites built in AEM Sites, send usage and search analytics into Magellan to measure article effectiveness, search success rates, and self-service adoption. This supports continuous improvement of portal content and reduces support demand.

• Business value: improves self-service and reduces call center volume
• Operational benefit: highlights content gaps and search friction points
• Typical users: portal owners, support operations, knowledge management teams

7. Cross-channel campaign reporting for content and business outcomes

Data flow: Adobe Experience Manager Sites to OpenText Magellan BI & Reporting

Aggregate campaign landing page performance from AEM Sites with business data such as leads, opportunities, or orders in Magellan. This enables end-to-end reporting that connects digital content performance to downstream business results, helping teams prove campaign impact.

• Business value: demonstrates revenue contribution of digital content
• Operational benefit: unifies marketing and business reporting
• Typical users: campaign managers, sales operations, marketing analytics teams

8. Content portfolio optimization across business units

Data flow: OpenText Magellan BI & Reporting to Adobe Experience Manager Sites

Use Magellan to compare performance across multiple sites, regions, or business units and publish summary insights into AEM Sites for stakeholders. This helps enterprise teams standardize best-performing content patterns, retire low-value pages, and replicate successful templates across brands or regions.

• Business value: improves consistency and reuse across the digital portfolio
• Operational benefit: supports centralized governance with local execution
• Typical users: enterprise web teams, regional marketers, digital governance leads