OpenText Magellan BI & Reporting - Braze Integration and Automation

Common Integration Use Cases Between OpenText Magellan BI & Reporting and Braze

OpenText Magellan BI & Reporting and Braze complement each other well when organizations want to connect operational analytics with real-time customer engagement. Magellan BI & Reporting provides governed reporting, dashboarding, and analysis across structured and unstructured enterprise data, while Braze executes personalized, cross-channel campaigns based on customer behavior and segmentation. Integrating the two helps marketing, customer success, and analytics teams act on trusted insights faster.

• Campaign Performance Dashboards for Marketing Operations

  Data flow: Braze to OpenText Magellan BI & Reporting

  Export campaign metrics from Braze such as sends, opens, clicks, conversions, unsubscribes, and revenue attribution into Magellan BI & Reporting to build executive and operational dashboards. Marketing teams can compare performance by channel, audience segment, region, and campaign type, while leadership gets a single view of engagement effectiveness and ROI.

• Customer Segmentation Based on Enterprise Analytics

  Data flow: OpenText Magellan BI & Reporting to Braze

  Use Magellan BI & Reporting to analyze customer behavior, product usage, service history, and purchase patterns from multiple systems, then push segment definitions or audience lists into Braze. This supports more precise targeting, such as identifying high-value customers, churn-risk accounts, or dormant users for tailored re-engagement campaigns.

• Churn Risk Monitoring and Retention Triggering

  Data flow: Bi-directional

  Magellan BI & Reporting can calculate churn indicators from support cases, transaction declines, login frequency, or content engagement trends. When a customer crosses a risk threshold, the segment or alert can be sent to Braze to trigger retention journeys such as win-back offers, service outreach, or educational messaging. Braze response data can then be fed back into Magellan BI & Reporting to measure retention impact.

• Personalized Cross-Sell and Upsell Recommendations

  Data flow: OpenText Magellan BI & Reporting to Braze

  Magellan BI & Reporting can identify product affinity, next-best-offer opportunities, and account-level buying patterns from CRM, order, and support data. Those insights can be passed to Braze to personalize email, push, or in-app campaigns with relevant offers. This improves conversion rates and helps sales and marketing coordinate outreach based on shared analytics.

• Customer Journey Reporting Across Channels

  Data flow: Braze to OpenText Magellan BI & Reporting

  Aggregate Braze journey events, such as message delivery, conversion paths, and drop-off points, into Magellan BI & Reporting to analyze end-to-end customer journeys. Teams can identify where customers disengage, which channels perform best at each stage, and how different journeys contribute to revenue or service outcomes. This is especially useful for optimizing lifecycle programs and onboarding flows.

• Operational Reporting for Compliance and Consent Management

  Data flow: Bi-directional

  Use Magellan BI & Reporting to monitor consent status, communication preferences, and regulatory reporting data from enterprise systems, then synchronize approved audience eligibility to Braze. Braze can use that data to suppress non-compliant contacts and ensure campaigns respect regional rules and customer preferences. This reduces compliance risk and improves governance over outbound communications.

• Content and Knowledge Engagement Analytics

  Data flow: Braze to OpenText Magellan BI & Reporting

  If Braze campaigns promote knowledge articles, product guides, or support content stored in enterprise repositories, engagement data from Braze can be combined with content usage metrics in Magellan BI & Reporting. This helps content, support, and marketing teams understand which assets drive conversions, reduce support demand, or improve onboarding completion. The result is better content investment decisions and more effective customer education programs.

These integrations are most valuable when Magellan BI & Reporting serves as the trusted analytics layer and Braze serves as the activation layer. Together, they enable organizations to move from insight to action with better targeting, stronger governance, and measurable customer engagement outcomes.