OpenText Magellan BI & Reporting - Frontify Integration and Automation

Common Integration Use Cases Between OpenText Magellan BI & Reporting and Frontify

• Brand asset usage analytics for governance teams
  Data flows from Frontify to OpenText Magellan BI & Reporting.
  Track which brand assets, templates, and guideline pages are most accessed, downloaded, or shared across regions and business units. Magellan BI & Reporting can consolidate Frontify usage data with campaign or channel performance data to show which approved assets drive the best engagement and where brand compliance is weakest.
• Executive reporting on brand consistency across markets
  Data flows from Frontify to OpenText Magellan BI & Reporting.
  Aggregate brand guideline adoption, asset version usage, and approval activity from Frontify into dashboards for marketing leadership. This helps identify markets or teams that are using outdated logos, off-brand templates, or unapproved content, enabling targeted governance actions.
• Campaign performance analysis tied to approved brand assets
  Bi-directional context with Frontify to OpenText Magellan BI & Reporting and optional feedback from reporting back to marketing teams.
  Link campaign results such as leads, conversions, or engagement metrics with the specific brand assets stored in Frontify. Teams can compare performance across approved creative variants and determine which assets should be reused, retired, or localized for future campaigns.
• Digital asset lifecycle reporting
  Data flows from Frontify to OpenText Magellan BI & Reporting.
  Monitor asset creation, review, approval, expiration, and replacement cycles in Frontify. Magellan BI & Reporting can surface bottlenecks such as slow approvals, repeated rework, or high churn in certain asset categories, helping brand operations improve turnaround times and reduce production waste.
• Regional brand compliance scorecards
  Data flows from Frontify to OpenText Magellan BI & Reporting.
  Create scorecards by country, business unit, or franchise location showing adherence to brand standards, approved asset usage, and guideline completion. This is useful for distributed enterprises that need consistent brand execution while allowing local teams to operate efficiently.
• Content repository and brand library reporting
  Data flows from Frontify to OpenText Magellan BI & Reporting.
  Combine Frontify metadata with content repository data from connected systems to report on asset duplication, version fragmentation, and reuse rates. This helps organizations reduce redundant creative production and improve the discoverability of approved brand materials.
• Brand governance and audit reporting for compliance reviews
  Data flows from Frontify to OpenText Magellan BI & Reporting.
  Use Magellan BI & Reporting to generate audit-ready reports on who approved what, when assets were published, and which guideline sections were updated. This supports internal audit, legal review, and regulated industries that require traceability for brand-controlled content.